Great ABM Tool
August 08, 2018
Great ABM Tool
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with EverString
Marketing uses EverString to help choose our target accounts by their fit scoring and intent data. We also use EverString to import to accounts and contacts in our Salesforce instance. Sales also looks at the EverString fit scores.
Pros
- Syncing intent data to Salesforce
- Scoring accounts based on fit
- Help find new accounts to target
Cons
- EverString could be easy for salespeople to understand their scoring
Both our sales and marketing teams are able to find account intelligence data on their own. Our sales teams find it in Salesforce and marketing uses the EverString interface. EverString is very easy to use and learn. Little to no training is required to understand how to use it. It's so easy to learn!
We are very satisfied with EverString's ability to score accounts and match them to our ideal customer profile. EverString has been driving our target account identification with great success! We will continue to use it for scoring and fit analysis as we update our target account lists and refresh our customer profiles.
EverString has helped us identify the best accounts to target that fit our ideal customer profile.
Our sales team isn't currently using EverString for velocity but I would like to train them to!
EverString has helped us improve the quality of our target accounts lists and ideal customer profile. Through that improvement we have seen increased deal size, faster sales qualifications and an increase in accounts worked.
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