Super Easy to Use and Very Effective
April 03, 2018
Super Easy to Use and Very Effective
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Bloomreach Engagement (formerly Exponea)
Triggered personalized communication, recommendation of relevant products at the right time to the right customer both in email and on the web. Customer base segmentation and web layers. These are the three main use cases that we implemented via Bloomreach Engagement. Firstly, triggered personalized communication has aided us in sending relevant messaging to our customers which has bridged a gap and shows that we understand our customer base and can message them through the applicable channels. Secondly, using customer base segmentation has helped us in further understanding our users and improves our marketing strategy. Thirdly, personalized web players have been applied in a way that customers are responding well to.
- Super easy to use.
- Fast integration with our system and data (up and running in 1 month).
- AI driven predictions and recommendations.
- Great value (ROI driven tool).
- The best marketing automation system out there.
- There is nothing negative to say about Bloomreach Engagement and it is constantly evolving. Any functional gaps are addressed quickly by the developers. It has been a pleasure working with their team.
- The conversion rate of the people that we address with Bloomreach Engagement is higher on average, more than 30% higher, in comparison to the control group that we are leaving out. We can measure lift of using while using, versus not using the Bloomreach Engagement tooling.
- We were making money in the first month of implementation.
- The tool is so effective that we have expanded its usage into 2 other countries and across multiple brands.
- Bloomreach offers a money back guarantee that we definitely didn’t need, have only seen positive uplift and great conversions.
- We don’t need a large team nor IT to work with the tool which has an impact on the company’s bottom line.