Personalization is Everything
April 03, 2018
Personalization is Everything
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Bloomreach Engagement (formerly Exponea)
Weblayers, campaign management and the active machine learning that Bloomreach Engagement includes are really great tools that we use on a daily basis and appreciate. The AI features allow for accurate recommendations and predictions which comes from the individual user behaviour. Our communication has become extremely personalized, more than ever before. They feel it, we are sending each user relevant content because of machine learning. We use triggered messaging with the correct products at the right time and through the right channel at the time most probable of them reading it. Vouchers on first/next visit, countdown banner, almost out of stock banner, etc., are also tools that have increased our revenue.
- Through email marketing we are getting in contact with our users in an effective way thanks to A/B testing
- We can create email templates and edit immediately
- Advanced features for sending emails
- Bloomreach Engagement can fill the gaps of what’s missing from any other tools that you are currently using with the modules
- AI features are very effective
- Personalization is on another level creating happier and more loyal customers
- The tool is really robust and takes a bit to get familiar with it but the team was really helpful with that
- With clear data and more of it we can make wiser decisions.
- We were creating sizeable uplift after a short delivery time.
- Easy to use so we don’t waste time and money while training newcomers.
- We’ve seen loyalty increase because of relevant communication.
- We don’t have to use an IT department to launch campaigns.