Personalization is Everything

Weblayers, campaign management and the active machine learning that Bloomreach Engagement includes are really great tools that we use on a daily basis and appreciate. The AI features allow for accurate recommendations and predictions which comes from the individual user behaviour. Our communication has become extremely personalized, more than ever before. They feel it, we are sending each user relevant content because of machine learning. We use triggered messaging with the correct products at the right time and through the right channel at the time most probable of them reading it. Vouchers on first/next visit, countdown banner, almost out of stock banner, etc., are also tools that have increased our revenue.