Facebook for Business Quick Review
December 20, 2018

Facebook for Business Quick Review

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with Facebook for Business

The company uses it to get static and video content out in front of our known and similar audiences with the focus on driving traffic and transactions back on our site. The marketing department solely owns and operates Facebook for Business. We create our audiences, work with our design team to develop the right creatives and get them set up, running and reported on quickly and easily.
  • Easily monitor and reply to comments and messages from our audience.
  • Quickly segment our audiences for targeting content as well as putting that in front of qualified look-a-like audiences.
  • Building out campaigns and managing the reach and spend is easy to do.
  • They can be quite pushy about getting you to spend additional money.
  • Analytics is a bit convoluted and can get hard to pull insightful data from.
  • Managing campaigns gets difficult once you hit a high number of active campaigns. There's could be a better way to organize campaigns.
  • Drives additional site traffic
  • Quality of traffic is okay at best
  • Minimal average ROI but does provide some measurable impact
Depending on the goals of a campaign Facebook for Business can be the best channel or the worst. It's not overly expensive and sizable reach is achievable. The scale in which you can target a large (or small) audience is easy and only Google is comparable. The quality of the audience is below what you can expect to find with AdWords or LinkedIn Marketing, with LinkedIn being one of the most focused. That being said, LinkedIn is more highly targeted but limited in size. I've used this mostly for B2B initiatives but can be very good for B2C if you have a good content development strategy.
If you're not great at SEO it's a good tool to use to generate short-form content and drive traffic to your site. Sites that generate a lot of original content and build loyal audiences may not have as great a need to use Facebook for Business. It should definitely be a part of every marketing departments strategy but to what extent is more up to the individual companies needs.

Facebook for Business Training

It's intuitive and can definitely be picked up by self-taught people. Rolling up your sleeves and diving in is the best way to learn, make a few mistakes (important to define spend ahead of time), and report on small-scale campaigns. Definitely would encourage reading through their documentation and there's plenty of external resources that offer insight and best practices. Don't try to read everything but within a week or two with some hands-on and some reading you should feel comfortable with the basics. Like anything else, it's a skill you develop over time, and they always make updates to the software eventually you'll need to learn the new features that are released anyway.