Facebook for Business: They know what you need, you don't
December 20, 2018

Facebook for Business: They know what you need, you don't

Debbie Gillum | TrustRadius Reviewer
Score 3 out of 10
Vetted Review
Verified User

Overall Satisfaction with Facebook for Business

We use it to manage all of our pages, run advertisements, keep track of spending on Facebook and Instagram, see the analytics and insights as well as to influence our upcoming marketing strategy. Facebook Business is used by the Marketing and Communications department. It helps us reach our audience that is on Facebook as well as Instagram. We can manage our Facebook information.
  • Gives you a lot of information
  • Advertising Tips
  • Shares best practices
  • Terrible customer support. You can never talk to a human being. You can only talk to a chatbot.
  • Inaccurate reporting, numbers are inflated
  • Difficult to understand dashboards
  • Increased brand awareness
  • More knowledge on best practices
  • Inaccurate reporting, inflation of impression reach numbers
  • Unpublished pages, for no reason. We couldn't contact support to find out why.
  • Terrible customer service. You can only talk to a chatbot.
I wouldn't say I chose to use Facebook for Business, I'd say Facebook forced me to use it. When you have a growing business or multiple pages or start running ads, you are pretty much forced into using Facebook for Business whether you want to or not. And not a lot of outside affordable tools integrate with Facebook for Business so it's one of the only options out there.
It's well suited for a medium to large size business that has multiple pages to manage or wants to invest a substantial amount of money into Facebook advertising. I'd say it's well suited for marketing or business professionals wanting to learn more too. It's less appropriate for a mom-and-pop small local business. I'd say it's too intimidating and difficult to understand. I think they would be overwhelmed by it and perhaps persuaded to spend money on ads that they don't need.