Facebook for Business - Worth The Switch?
January 09, 2019

Facebook for Business - Worth The Switch?

Nathan Sichilongo | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Overall Satisfaction with Facebook for Business

As a software developer and ecommerce business, we use social media for a lot of things. Facebook for Business helps us manage our various pages for different business entities and keep our communication and advertising efforts in a central location. It has been deployed for both our sales and marketing teams to use, as they use it for a variety of reasons. For sales, the Business Messenger feature allows us to communicate directly with potential clients on Facebook, while the marketing team uses it to craft, publish and boost social media posts about our businesses and different endeavors to target audiences.
  • Facebook for Business makes administrating pages a bit more effective. You can see who created a post or responded to a message and also manage your pages and advertising accounts easily. As a super admin, having an overview of day to day use is helpful to track employee activities.
  • The ability to login separately from your personal Facebook account and do work-related tasks on Facebook is one of the main reasons why we switched all our page accounts to Facebook for Business. It is also easy to remove a person from a page or account from within the dashboard of Facebook for Business.
  • We run multiple advertising accounts for different reasons and Facebook for Business allows us to centralize all campaigns and planning, as well as limit access to specific members of a team, which is helpful. For advertising purposes, this is a valuable way to manage.
  • When you are setting up a page, you need to do it to near-perfection. It is rather challenging to edit details later on once a page is set up.
  • Customer service is pretty much non-existent. The messages you get in response are very generic and sometimes feel like they are being sent by a robot. Honestly, for an advertising platform, there are better ways to handle customer service.
  • Messenger is a great application but it takes a lot of effort to get a good response time, and this metric itself becomes confusing to use for analysis. It would almost be better if the "response time" banner was removed all together as it's not accurate.
  • While Facebook for Business is great, it just feels a tad bit slow. Even on a solid fast internet connection, it can take 2 minutes to load advertising pages for accounts. This can be really frustrating to us,e especially since advertisers are the ones who pay Facebook's bills.
  • Facebook for Business has helped us manage teams and communication better and in turn helped our business establish itself on social media. This in turn has helped us increase our sales-per-customer ratio.
  • It has also helped us protect our key profiles and brand image on Facebook as we can easily assign and remove users from specific pages and accounts as needed.
As a social media page platform, Facebook for Business feels like a half-baked product that really needs more attention. Facebook for Business just does the job without doing it exceptionally well. It is not where it needs to be to compete with other paid-for services. Buffer, Hootsuite and Sprout Social all do social media management better, albeit without access to the Facebook Advertising platform.
Facebook for Business was designed to bring Facebook tools to the fingertips of businesses and make managing a business page easier, and to an extent it does that. However, from experience, it is best suited for small businesses that rely primarily on Facebook for business communication and marketing.

If you manage multiple pages or platforms, you are better off using a dedicated social media publishing tool which covers all the different platforms. in this case, you would be better off using something like Hootsuite or Buffer.