Just what we need
Use Cases and Deployment Scope
We primarily use Hootsuite for scheduling, posting, and analyzing performance of social posts across our channels. We anticipate doing more with campaigns and exploring OwlyGPT more often in the near term.
Pros
- Analytics: The insights we glean are important to how we develop and plan content.
- Amplification: In just a short period of time using Amplify, we're seeing real movement on our metrics.
- Organization: Just thinking back to how we managed before, I'm confident that we have everything we need in Hootsuite to keep the function going if someone is OOO.
Cons
- Our accounts seem to disconnect fairly frequently
- Logging in can be an issue. I'm no longer needed day-to-day, but when I do log in, the 2FA has been a chore and the process can be streamlined.
- The Listening function is a little clunky and slow, but the insights are solid.
Return on Investment
- We had been using a similar scheduling tool that was limiting and didn't provide us the analytics we needed to measure success. Now, with easy posting and the insights from Hootsuite reports, we've seen our follower growth and engagement tic up nicely.
- Using Amplify, we've been able to onboard and amplify the reach on some of our social posts, so that's something we're going to lean in on for the rest of the year.
- Visibility and consistency provided by Hootsuite is key. We have a robust review process and often times don't have finalized copy until the moment something needs to go live, so being able to push from one platform and track performance is crucial.
Usability
Alternatives Considered
Sprout Social, GaggleAMP and Buffer
Other Software Used
Jasper.ai, Coupa, Lattice, UKG Pro, Gainsight CS, Navan









