The design tool for essential collaboration

We use Figma to design and prototype user experiences across our entire product suite of e-commerce systems. From product catalogue & PIM, CMS and marketing through to storefront, checkout and customer service - every aspect of the service design is regularly reviewed, optimised and improved and Figma is the tool that allows us to visualise the future before we commit to building anything. This gives us confidence with usability testing that we’re building the right thing and then the engineering teams can review, estimate and plan based on the scope defined in the Figma files. Without Figma, these tasks would be very difficult. AI tools offer more intuitive prototyping however Figma is still winning at being a canvas editor that maps out messy problem spaces and acts as a communication tool to foster alignment in complex cross functional teams.