TrustRadius
I ain't no Genius!
https://www.trustradius.com/marketing-automationSalesGeniusUnspecified6.66101
Jessie Mead profile photo
December 18, 2014

I ain't no Genius!

Score 6 out of 101
Vetted Review
Verified User
Review Source

Software Version
Small Teams
Modules Used
Small Business

Overall Satisfaction with Genius

We previously used Genius for the back end marketing for our company. We have the cold-calling, sales team at the front end who never used it, but on the back end where we are marketing our clients to other buyers we used Genius on a daily basis. Genius was great for sending out one-off campaigns to buyers for each of our clients (currently 500 in market), giving us valuable reporting and tracking systems.
  • Reporting - we can send out emails all day, but if we don't have something to report to the client after-the-fact it voids the entire process. Genius provided a visually stimulating reporting tool.
  • Tracking - Genius was great at tracking opens, clicks, bounces, hard bounces, etc. This helped us clean up our system as we sent campaigns out.
  • CRM Integration - Genius was great about tracking each contact (in Salesforce) and their activity via emails.
  • CRM Integration - Although Genius was great at tracking individual activity, there wasn't a way to pull over specific campaign details (ie, bounces, deliverables, statistics, charts). Our end-users not participating in the direct campaign had no way of knowing the results from within Salesforce.
  • Communication - I had a difficult time contacting Genius when I had issues or questions.
  • More satisfied clients due to increased buyer activity.
  • More deals closed because a larger span of buyer interest was reached.
Pardot is within the Salesforce CRM, so solves many issues for us as far as our employees seeing direct results. Genius is more suited for the larger, enterprise company, whereas Genius is better for a smaller team. Both are extremely efficient, just target a different business size/purpose.
The communication was insufficient at the end of our contract and after, which makes it difficult to work with as a primary product. The pricing was extremely attractive, but kind of lead to "you pay for what you get", which doesn't work in a company our size. I do think the ease of use was higher than our current contract, but the CRM integration was lower.
  • Email marketing
  • List segmentation
  • Sales campaigns
  • Integration with CRM system
Genius is well-suited for a smaller company looking to do one-off campaigns and not necessarily needing to track within a separate system. For example, the professional version of Salesforce is probably an ideal size for Genius. For a more enterprise/larger company I wouldn't suggest Genius be used.

Using Genius

Extremely user friendly as a stand-alone marketing platform.
ProsCons
Like to use
Relatively simple
Easy to use
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • Reporting
  • HTML drafts vs. Template Drafts
  • Assigning new users and implementation
  • CRM integration, via reporting/stats
  • Predefined templates
Not Sure - I don't believe they had one when I was using it.