Straightforward and Cost-Effective Platform
Stephanie Rosenburg | TrustRadius Reviewer
Updated June 19, 2015

Straightforward and Cost-Effective Platform

Score 4 out of 10
Vetted Review
Verified User
Review Source

Software Version

2013

Modules Used

  • Marketing Activities
  • List Management
  • Reports

Overall Satisfaction with CallidusCloud Marketing Automation

  • LeadFormix allows me to manage a large number of mailing lists for the same mailing, avoiding duplicates across lists and letting me suppress lists of my choice.
  • LeadFormix has a straightforward, no-frills email program. This means I can develop my email templates and copy without the hassle of a complicated design platform
  • LeadFormix allows me to share created emails across my team. This is great for collaborated campaigns.
  • One area of LeadFormix that could be improved is the way it schedules out an email to multiple lists. It can get problematic when an email scheduled to ten lists takes ten hours (one list per hour) to go out. It also isn't efficient to make us schedule individual emails instead of this process. I would like to be able to send out an email to ten lists and have it arrive in everyone's mailboxes at the time I scheduled it for.
  • The email design platform could use work. I've resorted to coding my emails using html, since the WYSIWYG platform seems to add unwanted and un-needed style codes throughout the email (it's not a platform for people unfamiliar with coding).
  • LeadFormix has allowed our teams to collaborate more effectively on email marketing campaigns. By sharing lists and email templates, we've been able to create more efficient and effective campaigns.
  • The comprehensive report options on LeadFormix have allowed us to view email sent statistics and evaluate our marketing effectiveness. This lets us experiment and improve upon our processes.
My experience with LeadFormix has been soley with its email marketing services. There are a number of things I would like to see improved before I would comfortably recommend this service to a colleague.

Using CallidusCloud Marketing Automation

This is the program of choice for my company. There may be more effective email marketing services out there, but I also recognize that other teams in my company (who use the website lead tracking services) are most happy with LeadFormix. Furthermore, this program is more cost effective for us than others would be.