Straightforward and Cost-Effective Platform
Updated June 19, 2015
Straightforward and Cost-Effective Platform
Score 4 out of 10
Vetted Review
Verified User
Software Version
2013
Modules Used
- Marketing Activities
- List Management
- Reports
Overall Satisfaction with CallidusCloud Marketing Automation
Pros
- LeadFormix allows me to manage a large number of mailing lists for the same mailing, avoiding duplicates across lists and letting me suppress lists of my choice.
- LeadFormix has a straightforward, no-frills email program. This means I can develop my email templates and copy without the hassle of a complicated design platform
- LeadFormix allows me to share created emails across my team. This is great for collaborated campaigns.
Cons
- One area of LeadFormix that could be improved is the way it schedules out an email to multiple lists. It can get problematic when an email scheduled to ten lists takes ten hours (one list per hour) to go out. It also isn't efficient to make us schedule individual emails instead of this process. I would like to be able to send out an email to ten lists and have it arrive in everyone's mailboxes at the time I scheduled it for.
- The email design platform could use work. I've resorted to coding my emails using html, since the WYSIWYG platform seems to add unwanted and un-needed style codes throughout the email (it's not a platform for people unfamiliar with coding).
- LeadFormix has allowed our teams to collaborate more effectively on email marketing campaigns. By sharing lists and email templates, we've been able to create more efficient and effective campaigns.
- The comprehensive report options on LeadFormix have allowed us to view email sent statistics and evaluate our marketing effectiveness. This lets us experiment and improve upon our processes.
Using CallidusCloud Marketing Automation
Comments
Please log in to join the conversation