Item: GetResponse
Rating: 9
Author: Barry Feldman

Overall Satisfaction with GetResponse

Use Cases and Deployment Scope

I use GetResponse to market my freelance business with email, optin forms and landing pages. I'm very fond of the interface and like how they offer templates and tools that help accelerate the process.

Pros and Cons

Pros

Email creation—A simple interface and a variety of tools make it easy to create very attractive emails quickly.
List building—GetResponse is ideal for setting-up and using any number of segmented lists/
Forms and landing pages—These tools are also fairly strong, however, GetResponse (ironically) does not provide responsive forms for mobile, which I would think would be an urgent problem. They have so far not addressed it.
Customer support—Customer support via chat and email is strong. It's disappointing the company has pulled the plug on live phone-in support.

Cons

Need responsive forms
A/B testing is strong, but the analytics are slow and confusing

Return on Investment

It helps me grow my email list and nurture leads.
It's analytics help me understand what is and isn't working.

Other Software Used

Buffer, Zoom, FreshBooks

Likelihood to Recommend

GetResponse is good for marketing automation newbies that want a powerful platform without a steep learning curve. It appears to have a strong set of tools for creating automated sequences, but it's not your solution for large enterprise usage. Also, seeing as how competitive the market's become, while it's not expensive per se, it is a bit on the pricey side relative to some.

GetResponse Feature Ratings

Comments

Please log in to join the conversation

A smart investment in marketing automation for small companies