Item: Glassbox
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

Improving our marketing campaigns and focusing our efforts on the right audiences and market segmentation. We also use Glassbox to track revenue generated by the campaign and understand where we should invest more

Pros and Cons

Campaigns reports
Traffic segmentation
Interaction maps

UI can be more intuitive

Most Important Features

Campaign reporting
Revenue points
Interaction maps

Return on Investment

Better audience targeting
Increase in signup users
Improving website UX

Alternatives Considered

Contentsquare (clicktale)

We needed advanced customization abilities and to relate campaigns to revenue both of which Glassbox does extremaly well

Key Insights

Do you think Glassbox delivers good value for the price?

Yes

Are you happy with Glassbox's feature set?

Yes

Did Glassbox live up to sales and marketing promises?

Yes

Did implementation of Glassbox go as expected?

Yes

Would you buy Glassbox again?

Yes

Other Software Used

Google Analytics

Likelihood to Recommend

Great integrations with our marketing tool stack that allow us to see data from other system in the Glassbox dashboard. It's also great for team collaboration. No need for previous technical knowledge, the system is very user friendly

Very good tool for improving marketing efforts

Overall Satisfaction with Glassbox