Glassdoor: Brand Image improvement talent acquisition tool
May 17, 2021

Glassdoor: Brand Image improvement talent acquisition tool

Annie Jain | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with

Glassdoor is used by the HR department in order to understand the employee sentiment and get honest feedback about the organization culture, leadership and benefits. It helps us understand our company's brand perception and also what needs to be done in order to improve it to next level. We also use Glassdoor as an alternative platform for posting new job opportunities.
  • It's like a mirror to organizations to how its culture, leadership, practices, and processes are perceived by previous and existing employees.
  • It provides key insights about our company, culture, the average salary for each role, and the interview process to the prospective candidates which helps them understand what to expect.
  • Sponsored campaigns can be run to hire candidates especially when hiring is to be done in less time as people browsing on the Glassdoor platform are the ones actively looking for a change.
  • Glassdoor is an expensive product and price needs to be lower for employers.
  • They have to find a way to stop companies from rigging their ratings by asking their employees to post positive reviews.
  • Also, somehow they need to figure out if the negative review is an attempt to show their frustration by an employee rather than the true picture of the organization.
  • Ability to target candidates based on their location.
  • Reports and insights from all the reviews and how is the sentiment changing from one period to other. It helps us correlate if our efforts are fruitful or not.
  • Reviews can be anonymous which makes sure that the existing employees can also give the feedback about CEO and policies without risking their jobs.
  • Average time to hire a candidate is shorter on Glassdoor when compared to our primary platform.
  • Overall employee sentiment has gone up since we started using Glassdoor and came to know what are the pain points of our employees. It was an eye-opener and since then we made many changes which led to employee satisfaction.
  • Organization image has improved as we always try to take the feedback constructively and actively try to acknowledge and respond to the reviews.

Do you think delivers good value for the price?

Not sure

Are you happy with's feature set?


Did live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of go as expected?

I wasn't involved with the implementation phase

Would you buy again?


Glassdoor is well suited if an organization is looking to quickly reach out to the candidates actively looking for a job as most of the visitors on the site are active job seekers. So it can help reduce the total hiring time which can translate into a lot of monetary savings. It's not well suited for smaller companies as the pricing is too high and without a lot of reviews, ratings are not justified.