Glassdoor is used by the HR department in order to understand the employee sentiment and get honest feedback about the organization culture, leadership and benefits. It helps us understand our company's brand perception and also what needs to be done in order to improve it to next level. We also use Glassdoor as an alternative platform for posting new job opportunities.
- It's like a mirror to organizations to how its culture, leadership, practices, and processes are perceived by previous and existing employees.
- It provides key insights about our company, culture, the average salary for each role, and the interview process to the prospective candidates which helps them understand what to expect.
- Sponsored campaigns can be run to hire candidates especially when hiring is to be done in less time as people browsing on the Glassdoor platform are the ones actively looking for a change.
- Glassdoor is an expensive product and price needs to be lower for employers.
- They have to find a way to stop companies from rigging their ratings by asking their employees to post positive reviews.
- Also, somehow they need to figure out if the negative review is an attempt to show their frustration by an employee rather than the true picture of the organization.
Glassdoor is well suited if an organization is looking to quickly reach out to the candidates actively looking for a job as most of the visitors on the site are active job seekers. So it can help reduce the total hiring time which can translate into a lot of monetary savings. It's not well suited for smaller companies as the pricing is too high and without a lot of reviews, ratings are not justified.