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Google Adwords-A Useful Tool Once You Understand How to Use It
November 14, 2018

Google Adwords-A Useful Tool Once You Understand How to Use It

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Ads (formerly AdWords)

We use Google Adwords to raise awareness about our company's products and boost sales. It is used by several departments within the company, though to various degrees. It is managed out of our communication department for the most part, though I manage the ads for the product that I manage.
  • Helps generate keywords.
  • Provides in-depth insights on how ads are running.
  • The organization of campaigns and ad groups can be confusing.
  • Budgeting for ads can be confusing.
  • Google Adwords has increased traffic to our website.
  • Google Adwords has increased slaes.
  • Google Adwords has encouraged us to think through our landing pages and website content.
Google Adwords works well if you are interested in promoting a specific product or service. It allows you to target specific geographic areas and encourages you to be as specific as possible with your keywords. There are several types of ads and you can get real time feedback on how they are doing and tweak them anytime you would like.