Google Ads

Google Ads
Formerly AdWords

Customer Verified
Top Rated
About TrustRadius Scoring
Score 8.1 out of 100
Top Rated
Google Ads

Overview

Recent Reviews

Google Ads = ROAS

8 out of 10
May 17, 2022
We use Google Ads to support priority campaigns to drive traffic to certain areas of our site, specific products, etc. The platform offers …
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Worst customer service ever!

1 out of 10
May 04, 2022
I use it to advertise my services. The problem is that my ad was suspended and it is impossible to get in touch with a human to figure out …
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SAVE YOUR MONEY THEY ARE A SCAM

1 out of 10
March 17, 2022
SAVE YOUR MONEY!!!!!!!!! THEY ARE THIEVES. FIRST THEY OVERCHARGE FOR PPC ADS, THEN THEY WILL SUSPEND YOUR ACCOUNT FOR NO REASON AND WHEN …
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Awards

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Pricing

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What is Google Ads?

Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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What is PRunderground.com?

PRUnderground is a media distribution tool for public relations, from the company of the same name headquartered in New York.

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Features Scorecard

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Product Details

What is Google Ads?

Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear. There's no minimum spending commitment, and the program can be paused or stopped at anytime. With Google Ads the user reaches people as they search for words or phrases as they browse websites. Ads can appear in Google search listings and on partner websites. Remarketing and retargeting techniques can be applied to increase return traffic and make sales. With cost-per-click (CPC) bidding, Google Ads charges users when visitors click on ads.

Google Ads Integrations

Google Ads Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.

Reviewers rate Usability highest, with a score of 1.9.

The most common users of Google Ads are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.
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Reviews

(1-25 of 113)
Companies can't remove reviews or game the system. Here's why
Patricia Assad | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Return on investment is easy to measure.
  • New AI features make it faster and easier to get results in Display advertising.
  • Multiple targeting options for audiences.
  • Access to a Google Agency Account Strategist. Not everyone gets this access, but this service is invaluable in learning about new features that Google provides. In addition, access to some beta testing.
  • Google Customer Match requires at least $50,000 in ad spend before it can be used.
  • There are many advanced features that aren't always obvious. You have to dig to find them, and Google's documentation isn't always the best. YouTube videos created by a 3rd party are often better.
  • Lots of products in Shopping campaigns get disapproved automatically. They get approved after a phone call, but it requires taking the time to make the call.
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Acquiring high intent users
  • Better conversion rates than other marketing channels
  • Easy creation of ads
  • Real time data
  • Performance Max campaign is like a Black box
  • Display campaigns has produced poor result for us, same goes with the discovery campaigns
  • In my opinion, ad policies are a nightmare
May 17, 2022

Google Ads = ROAS

Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Reaching new customers
  • Easy to use platform
  • Good ROAS
  • You can only have one draft campaign at a time
  • Certain functions are hard to find (setting monthly budget)
  • The recommendations can be better, ie keyword suggestions are not always relevant
Phil Parrish | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
  • Paid search (PPC) campaign management
  • Keyword planning and analysis
  • App install campaigns
  • Google shopping campaigns for direct response
  • Advertising on YouTube
  • Bid and budget management
  • Conversion tracking
  • Lack of hands-on customer support and dedicated account management resources
  • Google automatically turns campaigns on - they should make it easier to set launch dates in the future
  • Doesn't integrate well with third-party technology platforms
Score 1 out of 10
Vetted Review
Verified User
Review Source
  • Take your money
  • Cause frustration
  • Not provide customer service
  • Provide customer service
  • Provide calls with real live humans
  • Help customers resolve problems in real time on the phone
Score 1 out of 10
Vetted Review
Verified User
Review Source
  • STEAL YOUR MONEY
  • SUSPEND YOUR ACCOUNT FOR NO REASON
  • HANG UP ON YOU WHEN YOU NEED HELP
  • WILL NOT LET YOU SPEAK TO A PERSON
  • TELL YOU TO WASTE 2 HRS TO KEEP SENDING EMAILS TO THIER ROBOT SO THEY CAN SEND THE SAME EMAIL STATING THEY CANT HELP
  • FRAUD
  • HORRIBLE CUSTOMER SERVICE
  • THE ENTIRE COMPANY
Score 4 out of 10
Vetted Review
Verified User
Review Source
  • Keyword Planner.
  • Demographic Targeting.
  • Location Targeting.
  • Budgeting and lack of controlling and stopping the amount spent.
  • It's very challenging to create display ads.
  • It's very difficult to use Ad groups.
  • If it was easier to create ads more people would use it.
Aditya Rai | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Automated targeting via Smart Shopping campaign. It's one of the best campaign types in Google Ads. In the beginning, you may see lower revenue and ROAS, but once you give some meaningful time to your campaign, it is most likely to perform well.
  • Smart bidding strategies: Google Ads has developed some really great bidding strategies such as maximizing conversion and maximizing conversion with ROAS settings. Based on one's requirement and their goal with revenue and target ROAS, they can choose the appropriate bidding strategy.
  • Reporting: A business owner and advertising must know about their audiences, how their campaigns have been performing, what's working and what's not, and for that reason, powerful, effective reporting is needed, and Google Ads provides rich details reporting that covers almost every aspect of a business.
  • Display network: I think it's the area where Google Ads really lacks. Most of the time, I don't see display campaigns performing. Maybe they need to look into it and get rid of spam websites over Adsense.
  • Less control over smart shopping: Even though smart shopping usually performs well, it gives very low control for a user on it. We can't even see what's working inside a campaign, what audiences are performing well, and no search term report available.
  • Google Ads App for Android and iOS also lacks most functionalities and needs strong improvement.
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • We can create ads targeting specific keywords relevant to our products/services.
  • We can run different campaigns for targeting different keywords at the same time.
  • We can adjust ad spending according to our budget.
  • A detailed overview/insight of every campaign is produced so that we can plan more efficiently for the next campaign.
  • Since optimization scores are valuated by AI, sometimes ads may get disapproved.
Kara Hooper | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Run various types of Ad campaigns.
  • Increases leads, sales, and traffic.
  • Variety of features.
  • Suggestions many times aren't relevant.
  • Not as efficient as it could be.
  • Rejections on Ad campaigns.
Score 7 out of 10
Vetted Review
Verified User
Review Source
  • It allows you to get to the top of searches for your specific topic if you pay enough.
  • Don't always go with the first thing you think of check your keywords and figure out what has the most searches.
  • Find an ad with a great clickthrough that does not have too much competition.
  • They need to give you ideas on what you should search.
  • They need to be more forthright on what it costs to get where you want.
  • They need to make it more understandable to new people.
Mohamed Ghoneim | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller
Review Source
  • Search ad placements on Google & Search Partner's Search Engines
  • Display ad placements on Google partner sites and apps that embedded Google AdSense & AdMob
  • Video ad placements on YouTube and partner sites and apps
  • Google is evolving rapidly with new features added very frequently, so there is nothing to complain about from my perspective, except for some random ad disapprovals who usually get approved after an appeal as long as it doesn't actually violate the ad policy.
Score 7 out of 10
Vetted Review
Verified User
Review Source
  • Google Ads does SEO very well.
  • The user interface is pretty simple and easy to figure out
  • Has great reach.
  • Can be pretty expensive for smaller firms
  • Dashboard views sometimes have issues
  • We had some issues with customer service
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • AdWords utilizes audience lists very well. These are lists that are created either with cookies, first-party data (from the business) or by using Google's own created topics. Audience lists are a strength mainly because it allows the business to target users who are more relevant to them, this, firstly, reduces spend on less relevant users and also increases revenue and conversions, which can really help a business grow.
  • AdWords also circumvents the problem regarding low organic search rankings.
  • For many businesses, organic search rankings could be very low for many non-brand related terms. AdWords gets around this by allowing you to bid on the first 4 positions on the search results page. This is essential to increase the visibility of the business, as well as allowing you the choice to bid on certain terms.
  • AdWords also provides Ad Extensions, these are extensions to your usual PPC ads and allows you to add additional information that you may not be able to fit into the character limit. The ad extensions include sitelinks (links that take you to various pages on your site), callouts (a list of unique selling points that will entice the user to click), Call extensions (a phone number).
  • These extensions allow your business to firstly take up more space when the advert is shown on the results page, which takes attention away from competitors and thus, vastly increases the likelihood of a user clicking on your ad. These extensions would not always be available if you run your business using SEO only.
  • AdWords editor doesn't allow for the editing of Dynamic Search Ads (DSA) campaigns. I would like for this to be changed, as I prefer to see my changes before they go live, however for DSAs you are unable to do this and all changes have to occur live in the account.
  • I would like to see a functionality that allows you to apply an audience list to a device, without the need to create a separate device-specific campaign. This would be beneficial if you see a certain type of user is more likely to click on a specific device.
  • I would like to see the user interface to change slightly to allow for more visibility of overall performance in a graph. This could be done by setting primary and secondary KPIs in the account and then these could be displayed on a top-level chart. The idea of this is to see where drops and peaks occur and where you could investigate it more.
William Copeland | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Reseller
Review Source
  • It’s Google so everybody uses it.
  • You can lose as much money as you want and have full control over the speed in which you lose money.
  • When there is an issue you get the pleasure of chatting with an AI bot who will repeatedly email you the same auto-response with links to policies, no matter what question you ask it!
  • If you make a mistake and accidentally talk to a real human they will quickly route you to the correct bot to send you repeated and useless emails.
  • [I believe] regardless of any government and legal requirements to start and run a business, Google will determine if you are allowed to have customers.
  • Customer service is non-existent, unless you’re maybe spending millions.
  • No visibility to ad delivery. You simply must trust that your ads are targeting your customer profile.
  • You’ll likely get flagged as some type of scam and have your account suspended, while you also get bombarded with actual scams.
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Target Marketing
  • Ease of Creating PPC Ads
  • Great Reporting Features
  • If you don't know what you're doing, it will be a costly mistake. You need to target ads, and it is difficult the first time to do that.
  • There isn't a feature to run an add for a couple set date spans, just hours you want to run them or a single date span.
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Conversion tracking - it is very easy and insightful to track ROI.
  • Detailed analytics - tells you what keywords/ads are working and which are not.
  • Customer service/ account executives - if you spend over a threshold you get dedicated, rotating google AdWords expert who is very helpful in providing tips and advice on tuning your account.
  • There is a lack of transparency around the different ad bidding options - it often feels like we are spending more than we need to due to this lack of clarity.
  • For experts or those willing to learn, the platform is great - however, we have had trouble with more novice users being able to navigate the system.
  • The product is very focussed on selling traditional products - the product in our case is private education, in which some terminology needs to be translated in order to best use the product.
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