Use Cases of Google Ads 2025

Starting at $500 in Ads credit in the first 60 days

Overview

What is Google Ads?

Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.

A business essential!!

Rating: 10 out of 10

March 6, 2025

IncentivizedVetted ReviewVerified User

We use the Google ads platform to run PPC campaigns in our core markets. Google has done a remarkable job of making the statistics easy to read and understand. I have an agenc...

Tyler Newman

Director - Marketing

Marketing Director

MGT Films

3 years of experience

Super tool for super businesses.

Rating: 10 out of 10

March 6, 2025

IncentivizedVetted ReviewVerified User

I use it to get leads for our business. The business problem that we had was to get quality leads. And we used other platforms as well. But Google PPC (Pay-Per-Click) is th...

Ishant Harjai

Analyst - Marketing

Business Development Manager

FAB Web Studio

10 years of experience

Google Ads is a great tool for new advertisers

Rating: 9 out of 10

March 6, 2025

IncentivizedVetted ReviewVerified User

Currently I use Google Ads to run ad campaigns for clients across a variety of industries. We help research, develop, and report on advertising campaigns for search, display, ...

Verified user

Director

5 years of experience

Huge Disappointment

Rating: 1 out of 10

December 17, 2024

Vetted ReviewVerified User

I tried to put and advertising campaign together by following the prompts I got from Goole Ads itself. The intention was to test the effectiveness of Google Ads in marketing a...

Johan Olwage

Retiree - Other

Author

Useful Mall

1 year of experience

One of the best forms of advertising online

Rating: 10 out of 10

December 4, 2024

IncentivizedVetted ReviewVerified User

It allows us to advertise to people based on what they are searching for at that moment. There are also tools to create an informed campaign like Keyword Planner and estimates...

Thomas Holland

Manager - Marketing

Manager of Digital Paid Marketing

BAYADA Home Health Care

8 years of experience

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

View all pricing

Offer A

$500

Cloud

in Ads credit in the first 60 days

Offer B

$1500

Cloud

in Ads credit in the first 60 days

Offer C

$3000

Cloud

in Ads credit in the first 60 days

Entry-level set up fee?

No setup fee

For the latest information on pricing, visithttps://ads.google.com/intl/en_us/start…

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

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Product Demos

5 Minutes Guide: How to Setup Google Ads Account [2021]

YouTube

How to create Google Ads Tracking Template URL with example? Campaign URL Option in Google Ads 2021

YouTube

Upload to AdWords (Demo)

YouTube

Google Analytics tutorial for Beginners

YouTube

Google Web Designer for Google Ads Demo

YouTube

Quick Start Guide To Google Ads For Beginners: Create Your First Campaign In 20 Minutes

YouTube

View more demos

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Features

Ad Campaigns

Features related to creating and deploying ad campaigns.

Avg 4.4

7.3
Ad campaign creation
(6) Ratings
Allows users to programmatically create ads and build new campaigns within the tool.
6.8
Ad deployment
(5) Ratings
Allows users to quickly and easily deploy new ad campaigns from within the tool.
7.3
Display advertising
(6) Ratings
Supports banner and rich media display ads, including video, audio, mobile, etc.
7.3
Ad display and retargeting segmentation
(6) Ratings
Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.
5.2
Sequence targeting
(5) Ratings
Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.
5.8
Contextual advertising
(6) Ratings
Advertising that relates to the content on a given web page. Sequence targeting allows ads to be shown to individual viewers in a particular order across different websites, enabling greater control over brand messaging.
2
Social advertising
(3) Ratings
Advertising on social media platforms like Facebook, LinkedIn, etc.

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

6.9

Avg 4.9

6
Ad dashboards
(6) Ratings
Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.
7.8
Ad performance reports
(6) Ratings
Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)
7.5
Ad conversion tracking
(6) Ratings
Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.
7.7
Ad attribution reporting
(6) Ratings
Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.
5.6
Ad forecasting and optimization
(6) Ratings
Ad forecasting models predict campaign performance to assist with optimization.

Ad Auctions

Allows users to bid for ad space for search results based on specific keywords.

8.2

Avg 6.7

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Product Details

About
Integrations
Tech Details
FAQs

What is Google Ads?

Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear. There's no minimum spending commitment, and the program can be paused or stopped at anytime. With Google Ads the user reaches people as they search for words or phrases as they browse websites. Ads can appear in Google search listings and on partner websites. Remarketing and retargeting techniques can be applied to increase return traffic and make sales. With cost-per-click (CPC) bidding, Google Ads charges users when visitors click on ads.

Google Ads Integrations

Google Ads Technical Details

Deployment Types	Software as a Service (SaaS), Cloud, or Web-Based
Operating Systems	Unspecified
Mobile Application	No

Frequently Asked Questions

Reviewers rate Ad bidding highest, with a score of 8.2.

The most common users of Google Ads are from Small Businesses (1-50 employees).

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Comparisons

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Reviews From Top Reviewers

View all reviews

(1-5 of 120)

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A business essential!!

Rating: 10 out of 10

Incentivized

March 06, 2025

Tyler Newman

Marketing Director

MGT Films (Construction, 11-50 employees)

Vetted Review

Verified User

3 years of experience

Use Cases and Deployment Scope

We use the Google ads platform to run PPC campaigns in our core markets. Google has done a remarkable job of making the statistics easy to read and understand. I have an agency that works with us, and they do the bulk of the work, creating keywords and negative keywords. I use the platform for analytics, and it is easy to read for someone with no training.

Super tool for super businesses.

Rating: 10 out of 10

Incentivized

March 06, 2025

Ishant Harjai

Business Development Manager

FAB Web Studio (Information Technology & Services, 51-200 employees)

Vetted Review

Verified User

10 years of experience

Use Cases and Deployment Scope

I use it to get leads for our business.

The business problem that we had was to get quality leads. And we used other platforms as well. But Google PPC (Pay-Per-Click) is the best platform to get users to see our website with similar interests.

One of the best forms of advertising online

Rating: 10 out of 10

Incentivized

December 04, 2024

Thomas Holland

Manager of Digital Paid Marketing

BAYADA Home Health Care (Hospital & Health Care, 10,001+ employees)

Vetted Review

Verified User

8 years of experience

View profile

Use Cases and Deployment Scope

It allows us to advertise to people based on what they are searching for at that moment. There are also tools to create an informed campaign like Keyword Planner and estimates based on what type of campaign. Lastly, it's pretty versatile as it covers Google Search ads, Google Display (and the partner network), and YouTube.

Huge Disappointment

Rating: 1 out of 10

December 17, 2024

Johan Olwage

Author

Useful Mall (Education Management, 1-10 employees)

Vetted Review

Verified User

1 year of experience

View profile

Use Cases and Deployment Scope

I tried to put and advertising campaign together by following the prompts I got from Goole Ads itself. The intention was to test the effectiveness of Google Ads in marketing a book that I wrote on Shopping Centre Management Skills. I am quite inexperienced, therefore I followed the example that was provided by Google Ads. For keywords I used simple straightforward and direct kind of words around the subject.

Google Ads is a great tool for new advertisers

Rating: 9 out of 10

Incentivized

March 06, 2025

Verified User

Director in Marketing

Marketing & Advertising Company, 51-200 employees

Vetted Review

Verified User

5 years of experience

Use Cases and Deployment Scope

Currently I use Google Ads to run ad campaigns for clients across a variety of industries. We help research, develop, and report on advertising campaigns for search, display, and YouTube. Google Ads helps our clients generate leads at a faster rate than organic, with the breath of knowledge that our agency has to offer in the Google Ads platform. We also use Google Ads for tracking conversion actions that occur on our clients websites. This can help our clients report accurate results when it comes to their ad campaigns.

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Offer A

$500

Offer B

$1500

Offer C

$3000

5 Minutes Guide: How to Setup Google Ads Account [2021]

How to create Google Ads Tracking Template URL with example? Campaign URL Option in Google Ads 2021

Upload to AdWords (Demo)

Google Analytics tutorial for Beginners

Google Web Designer for Google Ads Demo

Quick Start Guide To Google Ads For Beginners: Create Your First Campaign In 20 Minutes

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