A necessity for websites at scale
January 14, 2022
A necessity for websites at scale
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Google Analytics 360 (formerly Google Analytics Premium)
It's our standard analytics go-to covering most of our initial diagnostic use cases. Understanding volumetrics for user numbers across different flows, triaging drop-off to drive conversion rate optimization, and monitoring funnel behavior over time tied to optimizations is key.
- Cater [to] large user volume sites without capping event capture
- Allow custom journey building to monitor precise flows
- Provide basic visualizations for common KPI's
- The interface is not always self-explanatory for novice users which can curb adoption rates
- Close dependency to front end development coding to ensure clean data capture and variable identification
- Discrepancies [are] not immediately obvious unless alternative tools are used for comparison
- Custom journey building
- Dashboard creation
- Data export
- It's a fundamental necessity in an eCommerce business to track KPI performance and user behavior.
Do you think Google Analytics 360 delivers good value for the price?
Yes
Are you happy with Google Analytics 360's feature set?
No
Did Google Analytics 360 live up to sales and marketing promises?
Yes
Did implementation of Google Analytics 360 go as expected?
No
Would you buy Google Analytics 360 again?
Yes