Limitless data, endless opportunities
June 09, 2022

Limitless data, endless opportunities

Rachel Harrison | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Analytics 360

This tool was mainly used within our company to identify any issues on a website, when the websites were quite large and typically e-commerce focussed. This tool allowed us to not have any limits on the amount of data that we were capturing, which meant we could review the data and provide accurate recommendations on where there are further opportunities for the client / on the website. Without this tool, the client wouldn't have been able to manage their customer data and therefore wouldn't be able to make strategic marketing decisions with confidence and accuracy.

Pros

  • Provides a visualisation of funnels
  • Allows for unfiltered data, providing you with confidence
  • No limits of goals and objectives when you are syncing up to other tools such as Google Optimize 360

Cons

  • Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
  • There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are
  • Unsampled and limitless data
  • More visualisations of funnels
  • The supporting data in 360 has allowed us to be more confident and strategic with our CRO programme, so it means that all of the results we have seen through out CRO work has ultimately been influenced by this tool
  • It has allowed us to be able to inform a client if something is broken on their website, meaning that they don't miss out on revenue from somebody not being able to make a purchase on their website
As long as the budget isn't in question, then I think you get a lot more for your money for 360. Having more confidence in the data is essential, your typical GA suite is good but there are limitations. These limitations unfortunately mean that a lot of the time you are having to create workarounds, rather than actually spending the required time on the task as desired. I think that Adobe Analytics is really difficult to use in comparison, and something that I would never use out of choice again.

Do you think Google Analytics 360 (discontinued) delivers good value for the price?

Yes

Are you happy with Google Analytics 360 (discontinued)'s feature set?

Yes

Did Google Analytics 360 (discontinued) live up to sales and marketing promises?

Yes

Did implementation of Google Analytics 360 (discontinued) go as expected?

Yes

Would you buy Google Analytics 360 (discontinued) again?

Yes

I think this is a great platform as long as there is a dedicated team which is going to spend reviewing the data and also taking out insights from it, making it beneficial. It was well suited for me when working with a client that had a very large amount of traffic, with a large range of complex products on offer. This tool allowed us to be able to do more with the data and segmenting it more which ultimately drove our relationship forward, but also the results that we saw.

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