Something that everyone in the organisation can benefit from
Updated September 10, 2021

Something that everyone in the organisation can benefit from

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Analytics 360 (formerly Google Analytics Premium)

Various departments use Google Analytics 360 to track user behaviour on the website and the apps. Marketing uses it to track campaign performance and conversion issues. Buying team uses it to understand what type of products are users searching for, looking at, adding to the cart and finally purchasing. Tech team uses it to evaluate UX related dimensions as well as tech related issues that users could be facing.

Pros

  • Cross-device tracking of users.
  • Creating complex reports and simple attribution models.
  • Measuring UX parameters.

Cons

  • The reporting tool needs to be improved - It takes too much time to load results (1-2 mins).
  • Data sampling can cause issues while tracking small set of data.
  • Custom reports.
  • Analyse (beta tool).
  • Made the company more data driven as the tool is easy to use and lot more people in various departments are using it.
  • Helped in identifying conversion issues and improvement potentials.
  • Provided a single source of truth for the user behaviour topics.
  • Easier to use.
  • Better data accuracy.
  • Data connections with other google tools.
  • Cheaper prices.
  • Features like attribution modelling and custom reports were missing in other tools.

Do you think Google Analytics 360 (discontinued) delivers good value for the price?

Yes

Are you happy with Google Analytics 360 (discontinued)'s feature set?

Yes

Did Google Analytics 360 (discontinued) live up to sales and marketing promises?

Yes

Did implementation of Google Analytics 360 (discontinued) go as expected?

Yes

Would you buy Google Analytics 360 (discontinued) again?

Yes

Google Analytics 360 is great for tracking large amounts of data and drawing conclusions from it. As compared to the other analytic tools, it is easy to use and being a part of the Google Suite, you can easily share data with the other google platforms (Ads, Optimise, Data studio, Big Query, etc.).
The attribution model tool and user behaviour tracking for the app can be improved. With the ongoing challenges from browsers and GDPR opt-ins, you can only see around 90% of the actual data.

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