Overall Satisfaction
- Ability to assign much more custom variables then free version ( 50 custom variables available in premium version compared to 5 in the free version)
- Ability to get raw data . So no more sampling issue or reaching table size limit ( as in free GA or some other tools)
- Ability to segment data in so many ways
- Integration of GA with website optimizer tool ( the renamed optimizer to something else). It provides so much more flexibility one A/B testing data can be sliced and dice with all the metrics and traffic of website
- Last time I worked on it it did not had multivariate testing option. We were just able to do A/B testing
- You can not share segments across the organization or group of people
- Ability to create custom reports and share it amongst your team or organization
- Reliability of data due to option of raw data export
- Faster decision making due to A/B testing capability available within the tool. Making A/B testing less intimidating and allowing much more slice and dice of test data
- Better understanding of data and tool due to availability of large amount of information on the web ( Courtesy: independent bloggers and Google support)
Product Usage
50 - marketing,
sales,
UX
IT
sales,
UX
IT
3 - understanding of GA code, html, js, CMS ( is used), tag manager ( if used)
- Web design by UX
- Marketing campaigns measurement
- Marketing operations
- A/B testing
Support
Pros | Cons |
---|---|
Quick Resolution Good followup Knowledgeable team Kept well informed No escalation required Support understands my problem Support cares about my success Quick Initial Response | Problems left unsolved |
We were trying to migrate our suite of sites to GA premium and were not sure how to divide the data amongst profiles/reporting suites. Consulting and support staff did and enormous job of asking right questions and helping us make the right decisions
Usability
Pros | Cons |
---|---|
Like to use Relatively simple Easy to use Technical support not required Consistent Quick to learn Convenient Feel confident using Familiar | Not well integrated |
- Traffic reports are very easy
- Segmenting data was very cool
- A/B testing was breeze
- GA requires some knowledge of regular expression (regex) when creating advanced segments. For a non technical user understanding regex is not straight forward and requires some level of effort.
- Understanding custom variables and its usage requires some effort, specially if some one is not very familiar with web data.