My GA Premium Experience as an Analytics and Web Services Vendor for a Larger Company
Onjefu Efada | TrustRadius Reviewer
Updated September 30, 2015

My GA Premium Experience as an Analytics and Web Services Vendor for a Larger Company

Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Google Analytics Premium

  • Today we live in a data-driven age, where we base decisions off of the information we have. Access to complete data, quicker vastly helps the decision makers make better decisions. Google Analytics Premium (GA Premium) helps in that regard because you can start using the data right away. Our customer didnt' have to wait 24 hours to see how their marketing campaigns were performing. While charts are generalizations, if you want to do something with your data immediately, you can do so. You can export unsampled data with over 10 dimensions and that can be used right away.
  • I'm not sure how many products give you that level of access.
  • GA Premium's service and support level agreements are exceptional. Google experts were available during our roll-out to our customer and available afterwards to provide additional support. We were able to get questions answered at all answers at all ours so we walked into our client status meetings feeling confident.
  • Customization support- our client sold some very different products (for online and desktop) and had some particular implemention hurdles. GA Premium proved very flexible. We were able to register conversions on both confirmation pages and asynchronous (ajax) requests.
  • It would be nice if GA Premium provided some more online Documentation. The free version has considerably more but perhaps as the user base increases, they can do more in this regard. The probably want to increase demand for their consulting services. You definitely need a savvy engineer familiar with web marketing to properly instrument it and the support of your own analyst to clearly define what you want to look at.
  • Our clients basic metrics (like visitors and conversions) didn't line up between the Premium and Regular versions. I'm not quite sue why. If I had to wager, I would say GA Premium was more accurate. You get what you pay for. I always advise to use a secondary analytics tool at least for measuring conversions for sanity.
  • Reduction in need for several analytics and marketing tools
  • Better decisions based on better, more complete data. We can now look at several custom metrics we never looked at before
  • Better overall marketing and ROI instrumentation over multiple segments, even via phone calls on mobile.
Determine early on what sort of metrics and data dimensions would you like to look at before engaging your tech team.

Using Google Analytics Premium

I'd like to see the cost come down a bit but I understand what you pay for is largely support so that is fair.

Google Analytics Premium Support

24-7 phone support is superior and highly recommended! Implementation support was also superb.
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None
Yes - As a firm that specializes in marketing, optimization, and analytics, our customers expect us to have our act together. Premium support allows us to deal with issues swiftly so we can spend more time on testing and getting results.

Google Analytics Premium Reliability