Google 360 is the Captain America of web analytics
May 10, 2017
Google 360 is the Captain America of web analytics
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Google Analytics Premium
It is used by the growth department which is a mix of sales and marketing professionals to analyse the inbound funnel in depth with multiple data sources using the data integration services and then understand the success mix using the analytics maturity assessment. We have been able to generate some formidable insights about the visitors and gently nudge them into the funnel.
- Data Source Integration
- Experts guidance and account management
- Analytics Maturity Assessment
- A little expensive from a startup perspective in India
- Most features are already available in the free version
- Not required / suitable for a small organisation
- Customer acquisition cost has come down by 20%
- Customer retention has improved by 15% as we were able to know the drop off points
Piwik: On the downside, it counts time spent on the page the same way GA does. The interface looks cluttered as if it’s missing a stylesheet. And while its main focus is being a GA alternative, it can’t compete with Google’s AdSense and AdWords integration. But to be fair, most alternatives can’t either.
Kissmetrics: The real-time functionality shows you some basic information about the current events (like a purchase) being done on your site. Visually not very appealing, but watching money rolling in in real time can be satisfying.
Kissmetrics: The real-time functionality shows you some basic information about the current events (like a purchase) being done on your site. Visually not very appealing, but watching money rolling in in real time can be satisfying.