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Powerful Analytical Tool
February 02, 2019

Powerful Analytical Tool

Stefanie Cash | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Analytics Premium

Google Analytics Premium is used by our marketing department and top executives to make critical business decisions. We use it to track our web traffic and understand where our visitors are coming from and what they are doing when they land. The reporting features allow us to stay up-to-date with our KPIs regarding marketing budgets, consumer acquisition data, and digital interactions. The software becomes the main point of reference for the entirety of our digital presence.
  • Real-time reporting with the ability to get custom reports set up.
  • Ability to work with an account manager for segmentation optimization.
  • Integration with Google suite of products.
  • Clunky navigation.
  • Hard to understanding menu options.
  • Creating funnels can be cumbersome.
  • Increased ROI.
  • Support team helps to alleviate time-consuming internal troubleshooting.
  • Integration with other marketing software allows for seamless reporting.
Google Analytics Premium is the best system in my opinion because it comes straight from the company that runs the Internet. Since we put a lot of money into Google advertising and bringing traffic to our site, the ability to have real-time information with support staff makes it top-notch.
Google Analytics Premium is a complete enterprise solution for collecting and analyzing data. Having a dedicated account manager to support our business function makes it easy to ensure all changes made won't interfere with the reporting. The support team is a great resource for ensuring you're aware of all the functional aspects that relate to your site and how to interpret the data. For organizations who are looking to make use of their data and position themselves as a leader in their industry, Google Analytics Premium is well suited for that exact objective.

Google Analytics Premium Support

Google offers knowledgable, informed support that can answer every question we have thrown at them with ease and understanding. They are able to solve problems quickly and explain to us where the issue occurred and why.
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None
Yes - We have an issue with funnels and conversions, and when brought to the attention of a Google team member they were able to quickly fix the problem and explain to us why it happened and how to avoid it in the future.
When we were having issues with our marketing funnels not properly tracking conversions, Google support was able to identify why the issue was occurring and how to fix it. They explained to us the situation and taught us how to ensure it does not happen in the future.