Real-Time Results for Publishing Company
November 19, 2019

Real-Time Results for Publishing Company

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Analytics Premium

We are utilizing Google Analytics Premium to track the traffic on our website. This information helps us see what articles are performing the best, as well as what pages our readers are engaging with the most. We are able to better determine what content our readers pay the most attention to, as well as how our sponsored content and paid advertisements are performing.

Pros

  • Our company likes that visitor traffic is available in real-time.
  • We are happy to utilize the calendar feature to segment data by the dates of our choosing.
  • Tracking the number of visitors to any page of our website allows our editorial staff to better understand the content that our readers enjoy.

Cons

  • So far, we have not faced any issues with Google Analytics Premium.
  • We have been able to segment the data and provide our editorial staff with information on how their content is performing.
We have not needed to utilize the support for Google Analytics Premium.

Do you think Google Analytics 360 (discontinued) delivers good value for the price?

Not sure

Are you happy with Google Analytics 360 (discontinued)'s feature set?

Yes

Did Google Analytics 360 (discontinued) live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Google Analytics 360 (discontinued) go as expected?

I wasn't involved with the implementation phase

Would you buy Google Analytics 360 (discontinued) again?

Yes

For businesses that work in real-time data and content, I think this program is a great option. I work in publishing and we create daily content for our readers. We are able to access the page views and time spent on pages, which helps us determine how our content performs and what we should focus on.

Comments

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