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Great to Support Marketing Efforts
January 15, 2020

Great to Support Marketing Efforts

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Analytics Premium

It is used by the marketing and web department of our organization. It supports decision making based on customer behaviors, most visited pages, conversions and conversion rates based on marketing investments. It also supports marketing budget distribution based on sources of traffic.
  • Traffic sources
  • Advertising conversions
  • More complex, so training is needed
  • It's expensive
  • It helped with marketing efforts and improving campaigns to increase sales.
  • Cost associated with this tools is pretty high.
We think it integrates well with our website and we have people with experience in Google Analytics. The other tools are not that popular.
You receive responses but in a slower manner. Faster support will be appreciated when you need to set up something.

Do you think Google Analytics 360 delivers good value for the price?

Not sure

Are you happy with Google Analytics 360's feature set?

Yes

Did Google Analytics 360 live up to sales and marketing promises?

Yes

Did implementation of Google Analytics 360 go as expected?

Yes

Would you buy Google Analytics 360 again?

Yes

It is great to understand your customer traffic sources and behaviors in general, as well as for specific marketing efforts such as campaigns with landing pages. However, you need someone who understands what they are doing when building reports to fully understand the information to improve your marketing and see better results.