Solid for Starting Out
April 08, 2019
Solid for Starting Out
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Google Optimize
We used Google Optimize to test different variations of the webpages where getting improving lead conversion was important. It was just used in Marketing since that is where optimization comes in. We used the free version and it allowed us to make edits to pages and create variations in a very simple interface.
- Make edits without technical knowledge
- Understand results of campaigns using math
- Control who sees the tests
- The interaction of the goals of tests and Google Analytics goals was a little clunky
- If you have different analytics accounts other than Google, it gets messy
- There was a positive ROI since the program has a free tier.
Other products probably are more in-depth, but also cost more money and require technical resources to install.