Optimize is great for small businesses or those looking to get started in the experimentation world!
May 25, 2019

Optimize is great for small businesses or those looking to get started in the experimentation world!

Meredith Walter | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Optimize

Google Optimize is being used to optimize our live websites for conversion. We are working through a website optimization project where the last step of that process is to optimize. In conjunction with other research methods, we utilize Google Optimize for A/B and multivariate testing. We'll also start using Google Optimize for preliminary personalization on our websites.

Pros

  • Easy user interface that can be picked up on fast.
  • Fairly easy troubleshooting when it comes to proper code placement and configuration.
  • Fantastic reporting that clearly explains when your test has reached statistical significance.
  • Great options for really granular targeting.
  • Superb integration with Google Analytics.

Cons

  • The free version limits you to only 3 tests running at a time.
  • Sometimes page flicker can occur and implementing the page hiding snippet via GTM is rather difficult.
  • We were able to increase our main KPI for conversions by almost 50% by testing button copy.
  • We were able to increase secondary KPIs for conversions by almost 30% by testing form design.
Google Optimize is great for those who have Google Analytics as their web analytics provider. It's also a great experimentation tool for those just beginning A/B and multivariate testing in their organization or even small business.

Google Optimize Feature Ratings

9.5
a/b experiment testing
10
Split URL testing
9
Multivariate testing
10
Multi-page/funnel testing
Not Rated
Cross-browser testing
Not Rated
Mobile app testing
Not Rated
Test significance
10
Visual / WYSIWYG editor
10
Advanced code editor
8
Page surveys
Not Rated
Visitor recordings
Not Rated
Preview mode
Not Rated
Test duration calculator
Not Rated
Experiment scheduler
Not Rated
Experiment workflow and approval
Not Rated
Dynamic experiment activation
Not Rated
Client-side tests
Not Rated
Server-side tests
Not Rated
Mutually exclusive tests
Not Rated
9.0
Standard visitor segmentation
10
Behavioral visitor segmentation
8
Traffic allocation control
10
Website personalization
8
8.0
Heatmap tool
Not Rated
Click analytics
Not Rated
Scroll maps
Not Rated
Form fill analysis
Not Rated
Conversion tracking
Not Rated
Goal tracking
Not Rated
Test reporting
Not Rated
Results segmentation
Not Rated
CSV export
Not Rated
Experiments results dashboard
8
Platform Integration Features ()
Not Rated

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