Optimize is great for small businesses or those looking to get started in the experimentation world!
May 25, 2019
Optimize is great for small businesses or those looking to get started in the experimentation world!
Overall Satisfaction with Google Optimize
Google Optimize is being used to optimize our live websites for conversion. We are working through a website optimization project where the last step of that process is to optimize. In conjunction with other research methods, we utilize Google Optimize for A/B and multivariate testing. We'll also start using Google Optimize for preliminary personalization on our websites.
- Easy user interface that can be picked up on fast.
- Fairly easy troubleshooting when it comes to proper code placement and configuration.
- Fantastic reporting that clearly explains when your test has reached statistical significance.
- Great options for really granular targeting.
- Superb integration with Google Analytics.
- The free version limits you to only 3 tests running at a time.
- Sometimes page flicker can occur and implementing the page hiding snippet via GTM is rather difficult.
- We were able to increase our main KPI for conversions by almost 50% by testing button copy.
- We were able to increase secondary KPIs for conversions by almost 30% by testing form design.