Overall Satisfaction with Google Optimize
Google Optimize is being used to optimize our live websites for conversion. We are working through a website optimization project where the last step of that process is to optimize. In conjunction with other research methods, we utilize Google Optimize for A/B and multivariate testing. We'll also start using Google Optimize for preliminary personalization on our websites.
- Easy user interface that can be picked up on fast.
- Fairly easy troubleshooting when it comes to proper code placement and configuration.
- Fantastic reporting that clearly explains when your test has reached statistical significance.
- Great options for really granular targeting.
- Superb integration with Google Analytics.
- The free version limits you to only 3 tests running at a time.
- Sometimes page flicker can occur and implementing the page hiding snippet via GTM is rather difficult.
- We were able to increase our main KPI for conversions by almost 50% by testing button copy.
- We were able to increase secondary KPIs for conversions by almost 30% by testing form design.