Google Optimize

Google Optimize

About TrustRadius Scoring
Score 8.0 out of 100
Google Optimize

Overview

Recent Reviews

Solid for Starting Out

9 out of 10
April 08, 2019
We used Google Optimize to test different variations of the webpages where getting improving lead conversion was important. It was just …
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Popular Features

View all 33 features
  • Split URL testing (7)
    10.0
    100%
  • Multivariate testing (7)
    9.6
    96%
  • Standard visitor segmentation (7)
    9.2
    92%
  • a/b experiment testing (7)
    8.4
    84%

Reviewer Pros & Cons

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Pricing

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Google Optimize

Free

Cloud

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services
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Features Scorecard

Testing and Experimentation

7.5
75%

Audience Segmentation & Targeting

9.7
97%

Results and Analysis

8.6
86%
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Product Details

What is Google Optimize?

Google offers the Optimize A/B testing tool for testing website content and versions.

Google Optimize Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Google offers the Optimize A/B testing tool for testing website content and versions.

Reviewers rate Split URL testing and Traffic allocation control and Website personalization highest, with a score of 10.

The most common users of Google Optimize are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.
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Comparisons

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Reviews and Ratings

 (46)

Ratings

Reviews

(1-9 of 9)
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Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Google Optimize has helped marketing with many small tests.
  • We have seen a conversion uplift of more than 10% across various pages.
  • The ROI has been quite big, as Google Optimize has a fixed yearly fee.
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Google Optimize 360 (paid version) saves money compared to most other competitors
  • Training costs are lowered because of good documentation and resources
  • Saves money because Google integrates well with third-party applications
Scot Chandler | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Useful with clients on a budget who need to see ROI without another paid platform to install.
  • Setting up Google Optimize helps as an additional value add when bidding on projects.
  • Nothing negative unless a larger client needs a more robust package; then, there is always Google Optimize 360 as well as platforms from other vendors.
Score 10 out of 10
Vetted Review
Reseller
Review Source
  • Positive impact on conversions at the earliest goal.
  • The significance becomes small when e-commerce is the main goal of a test due to multiple funnel settings. Using secondary goals mitigates this issue.
  • Linear funnel is much easier to track.
Meredith Walter | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • We were able to increase our main KPI for conversions by almost 50% by testing button copy.
  • We were able to increase secondary KPIs for conversions by almost 30% by testing form design.
Santiago Valdés | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
  • Definitely, testing is an ROI-positive activity, mainly because you can get lessons. For us, this was very important in understanding our CTA and value propositions that resonated more with our customers.
  • As an ROI downside, the flickering issue and all the problems it causes with users not understanding what's going on (including bouncers) has to be taken into account.
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