Limited capabilities within sunset Google Optimize platform
April 30, 2024
Limited capabilities within sunset Google Optimize platform
Score 5 out of 10
Vetted Review
Verified User
Overall Satisfaction with Google Optimize
We used to use Google Optimize as our experimentation tool, where we would run ab tests and personalisations. This was used to improve performance on our current website and fix elements that we were unable to do through development resource. We used this tool as we had GA360 and it was a free tool that we could take advantage of with our remaining tool stack.
- Ab testing capabilities
- Personalisation
- Reports key metrics
- Syncs up with GA data easily
- Lack of support from google
- Glitchy
- Not a large range of segmentation compared to other tools
- No AI features
- +9% lead rates on site through a range of tests we ran through Google Optimize
- Personalisations were live to 100% to enhance the dev capabilities we didn’t have
- Continuously testing on our booking / checkout funnel
We switched from Google Optimize to AB Tasty which is a paid platform. AB Tasty provides much better capabilities and support, although this is with a cost implication which Google Optimize didn’t have. Google Optimize was useful as an introductory platform prior to getting a full programme running but this has now sunset so is no longer available.
Do you think Google Optimize delivers good value for the price?
Yes
Are you happy with Google Optimize's feature set?
Yes
Did Google Optimize live up to sales and marketing promises?
Yes
Did implementation of Google Optimize go as expected?
Yes
Would you buy Google Optimize again?
Yes