Necessary - But Not Great!
November 16, 2018

Necessary - But Not Great!

Sean Pomory | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Google Search Console

I use Google Search Console to support public-facing websites within a single unit in our organization. Linked with Google Tag Manager, Analytics and Ads, it provides a powerful resource for us to: Identify Google indexing and crawling errors, track our organic search performance, identify and address optimization issues, submit sitemaps to Google, check security status of the site, demote links and maps that we no longer want promoted, among others.
  • Demote sitelinks
  • Submit sitemaps to Google
  • Review structured data elements on the
  • Listing external and internal links on the site
  • Disavow bad links
  • Fetching as Google
  • Poor UI
  • Significant data discrepancy between Analytics and Search Console
  • Unclear messaging around when a sitemap was submitted and when it was processed
  • Terrible support
  • Massive learning curve
  • Free to use, has low ROI
  • Just the beginning of the funnel, mandatory to have a CRM to track how users came to the site
  • Can provide useful ROI analytics, only in conjunction with other tools. Nothing in the tool itself is useful on its own.
Again, Google Search Console is mandatory if you're a search marketer or developer. It is a free tool and it links directly to Google, so it's hard to not recommend. Although, if you want more actionable (and often cleaner) data, then using one of the above tools is necessary. I particularly recommend Moz and Screaming Frog due to their low cost and great metrics.
Google Search Console is good. It is a solid tool that provides great analytics in many use cases. But it has many failings. To be clear, Marketers and Developers should certainly use Google Search Console, just in conjunction with other tools. I don't believe you can't recommend the tool in the SEO space because of its direct integration with Google. If you want to submit a site to Google directly, this is the only way to do it. So, business large and small, should use it.

Google Search Console Feature Ratings

Keyword analysis
Backlink management
SERP ranking tracking
Page grader
Competitive analysis
Site audit / diagnostics
Site recommendations
Local SEO
Social SEO
Mobile SEO
Global SEO
Multi-domain support
Integration with web analytics tools