Overall Satisfaction with Google Search Console
Google Seach Console is helping us monitor our Analytics in our sites to help us improve our search engine optimization where Analytics doesn't. Analytics is good for monitoring where people are clicking, where they are located in the world, their demographics, etc, but Google Search Console will help tell us why they are searching for us, what keywords they were using, etc.
- Search engine optimization.
- Analyze data.
- Audience targeting.
- No cost to set up.
- Helps adjust and improve Ads budget.
- Free to use monthly/yearly.
We also use SEMRush for our sites to get a better overall picture of our backlinks, keywords, rankings, etc for all our search engine optimization needs, but at a cost of $99/month, it can be quite expensive and does what Google Search Console does for free, albeit in a more user-friendly way.
Google Search Console help tie Google Analytics and Google Ads together and give you a more complete overall picture of not only your budgeting costs and results from Ads, and the demographic and behavior from Analytics, but also the search engine behavior and trends that neither Ads nor Analytics offers insights to.