Item: Google Surveys
Rating: 8
Author: Maria C. Isaza

Use Cases and Deployment Scope

Google Surveys has allowed our organization to collect meaningful data across different departments. For marketing purposes, we have surveyed at random our current clients to better understand the brand messaging that resonates the most with our audience. We've also utilized Google Surveys to coordinate internal events and help us make meaningful decisions.

Pros and Cons

Compiles meaningful data through compelling visuals
Easily makes surveys ready for deployment

Give users the options to choose what chart visuals to apply to each question

Return on Investment

For one, we were easily able to identify marketing messaging by surveying current clients.
We were able to gather client insight without spending money to conduct research.

Key Insights

Do you think Google Surveys delivers good value for the price?

Yes

Are you happy with Google Surveys's feature set?

Yes

Did Google Surveys live up to sales and marketing promises?

Yes

Did implementation of Google Surveys go as expected?

Yes

Would you buy Google Surveys again?

Yes

Usability

Google Surveys is very intuitive and user-friendly. The survey is easy to edit and deploy at any time. The data is also easy to comprehend and digest.

Support Rating

I have never required support for Google Surveys.

Likelihood to Recommend

Google Surveys is better suited for when opinions are needed to make a collective decision about a particular subject. It's better suited for sampling a large number of people, not for sampling less than 20 individuals. Google Surveys is appropriate to use for both personal and professional settings, so that's a positive aspect of it.

Helpful For Marketers

Overall Satisfaction with Google Surveys