Google Tag Manager - only way how I manage analytics tracking
September 08, 2017
Google Tag Manager - only way how I manage analytics tracking
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Google Tag Manager
Google Tag Manager empowers our marketing and analytics specialists. They are able to do a lot of tracking code customisations without IT involvement (if a good Data Layer is already on the site). We prefer to have all tracking deployed through GTM, because the workflow and versioning system in GTM makes it easier to manage and keep organised.
- Great user interface which shows the relationship between tags, triggers and variables. I like the layered interface.
- Auto-event tracking - ability to track clicks, link clicks, form submits without developer involvement.
- Broad selection of tag templates.
- Good quality of reference materials.
- Ability to import and export containers, and to manage GTM via API.
- Templates for Facebook tracking are missing.
- It drastically improved the speed of analytics customisations deployment
- We have used several interesting tags, which helped our business, and we wouldn't be bothered to deploy them without GTM
On most of my projects I never felt the need to use another Tag Management System. One client from a finance sector, wasn't able to use GTM because it is a cloud service. We were looking for TMS which would be possible to host in own infrastructure, but we haven't found any system which would fit our need (around 3 years ago)