GTM is the standard for a reason
December 20, 2019

GTM is the standard for a reason

Nathan Cavicchi | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Tag Manager

Google Tag Manager is used at the most basic level to keep all of our pixels and firing actions in one place along with allowing us to control when and how they fire on a page. We use this repo as a great place for pixel audits to keep page load speed as fast as we can. Recently we have started using Google Tag Manager for click tracking on Google Analytics goals.

Pros

  • Version control of pixels
  • Easy to use

Cons

  • Help text
  • Visual representation of firing
  • Fast test time
  • Fewer developer hours
Small to large--if you have a web property, using Google Tag Manager will speed up your process. Even if you just have Google Analytics firing, you will need to add more later. Also, if you just have Google Analytics, you can more easily customize it and deploy quickly.

Google Tag Manager Feature Ratings

7.8
Tag library
8
Tag variable mapping
8
Ease of writing custom tags
6
Rules-driven tag execution
8
Tag performance monitoring
9
Page load times
9
Mobile app tagging
7
Library of JavaScript extensions
7
Tag Load Rules ()
Not Rated
8.8
Event tracking
10
Mobile event tracking
10
Data distribution management
Not Rated
Universal data layer
8
Automated error checking
7
TMS Architecture ()
Not Rated
10.0
Role-based user permissions
10

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