Reasons You Should Use Google Tag Manager
December 17, 2019

Reasons You Should Use Google Tag Manager

Wadie Aroua | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Tag Manager

Essentially we use Google Tag Manager to get better data in Google Analytics. We have over 100 sites for different purposes. So, Google Tag Manager helps us in tracking purchase events, how much time users spend, on which product pages, how many downloads per day, etc. With GTM we get more benefit from Google Analytics.

Pros

  • Free
  • Codeless

Cons

  • It 's too complicated for beginners.
  • Without GTM, I can't get the results I have now.
  • Analytics becomes more usable thanks to GTM.
Google Analytics is too poor without Google Tag Manager
For a marketer like me, it's a magic tool that gives me all the data I need to make decisions and get better results. I don't need a developer--I do everything myself. All I have to do is insert snippets of code. Of course, I have to define events, variables, and tags

Google Tag Manager Feature Ratings

6.9
Tag library
9
Tag variable mapping
8
Ease of writing custom tags
8
Rules-driven tag execution
8
Tag performance monitoring
10
Page load times
2
Mobile app tagging
2
Library of JavaScript extensions
8
Tag Load Rules ()
Not Rated
6.0
Event tracking
10
Mobile event tracking
2
Data distribution management
8
Universal data layer
8
Automated error checking
2
TMS Architecture ()
Not Rated
10.0
Role-based user permissions
10

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