Item: Google Trends
Rating: 7
Author: Verified User

Use Cases and Deployment Scope

We have great word-of-mouth referrals, but are working on beefing up our marketing to reach new audiences faster. Google Trends provides an interesting way to see the relative popularity of search terms related to our business over time. My hope is that it will help us identify useful tweaks to make to our current site and content to rank higher for relevant search terms by identifying the terms to focus on.

Pros and Cons

Clean and appealing interface.
Easy to change search parameters.
Easy to hop between keywords to explore related terms.

Only 5 keywords for the comparison chart.
Related keywords are somewhat limited.
Help screens are less helpful than third-party articles.

Return on Investment

We have only been using it for a couple of months, and in conjunction with other tools so there's no attributable impact on business objectives.

Key Insights

Do you think Google Trends delivers good value for the price?

Yes

Are you happy with Google Trends's feature set?

Yes

Did Google Trends live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Google Trends go as expected?

Yes

Would you buy Google Trends again?

Likelihood to Recommend

Google Trends is useful to get a general feel for relative popularity of search terms, either against each other or over time. This can show you seasonal variations and help choose between similar keywords, as well as providing some very general indications about the popularity of competitors.

On the minus side, I wouldn't use it as the only reference for anything, including choosing keywords. It's a good rough indicator, but not specific enough to use on its own to draw any conclusions.

Useful for a general indication but not specific decision-making

Overall Satisfaction with Google Trends