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Google Trends

Score8.5 out of 10

107 Reviews and Ratings

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What is Google Trends?

Google Trends is a search engine optimization software solution offered by .

Categories & Use Cases

Key Features

Learn about the best (and worst!) features Google Trends has to offer, as determined by TrustRadius' reviewers.
Based on 107 ratings of Google Trends's features
View all features

Top Performing Features

  • Keyword analysis

    The tool analyzes the content of your site to help discover the right keywords.

    Category average: 8.7

  • Competitive analysis

    The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.

    Category average: 8

  • Global SEO

    The tool integrates with non-U.S.-based search engines and works in multiple languages.

    Category average: 8

Areas for Improvement

  • Page grader

    The tool scores each page of your website for SEO.

    Category average: 7.9

  • Site audit / diagnostics

    The tool crawls your website’s pages to discover potential issues search engine crawlers might have with your website.

    Category average: 8.5

  • Site recommendations

    The tool recommends site structure improvements and other tasks to help with SEO.

    Category average: 7.4

Most Frequent Users

Top 3 industries using Google Trends.
Based on HG Insights installation data
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#1 most frequent

Professional, Scientific, and Technical Services

22.4%

341 installations of 1,525

#2 most frequent

Information

21.6%

330 installations of 1,525

#3 most frequent

Manufacturing

8.2%

125 installations of 1,525

Reviews

What users are saying about Google Trends.
View all reviews

Google trends is helpful.

Incentivized
Jamie Capaldi
Director in Marketing at Capaldi Marketing (1-10 employees employees)

Use Cases and Deployment Scope

We use Google Trends for a variety of use cases. Firstly, to analyse the competitiveness and volume of SEO keywords. Also, to view keyword costs in Google Ads. We also use Google Trends to track how people search for problem-solving solutions, so we can map our service and our clients' services to those keywords.

Pros

  • Search volume.
  • Keyword cost.
  • Consumer demand.
  • Search tends.

Cons

  • Data not always accurate.
  • Must interpret data for use cases.
  • Terrible UX.

Return on Investment

  • Helped plan as spend for successful campaigns.
  • Lead generation from Google AdWords.
  • SEO research to increase organic traffic.

Usability

Alternatives Considered

Semrush, Ahrefs, ChatGPT and Perplexity

Other Software Used

ChatGPT, Perplexity, Anthropic Claude

Not great but good tool for research and content planning

Incentivized
Verified User
Employee in Marketing (11-50 employees employees)

Use Cases and Deployment Scope

Google Trends help us a lot when it comes to researching for new content. Google Trends is the best tool to find out what's trending in any domain, helping us figure out the content buckets to proceed with. The best part remains that it's free and the ROI is very high. On top of that, all the data that you're getting is from Google itself.

Pros

  • Keeping up with the trends
  • Query and searching for trends
  • UI and UX is very clean

Cons

  • It can have some more functionality but it feels as if the product is done for good
  • A paid tier with more insights

Return on Investment

  • ROI is something which I feel is wuite difficult to assess for Google Trends as it's a free tool but what it provides as a free tool is already more than enough
  • But then sometimes I think, all these free tools that we use for SEO is being funded from the Google Ads revenue so the team can definitely provide us with some more features

Usability

Other Software Used

Google Drive, HubSpot CRM, ZeroBounce

Google Trends Review

Incentivized
Camilo RodríguezView profile
Digital content producer in Product Management at Univision (1001-5000 employees employees)

Use Cases and Deployment Scope

I use Google Trends in my job to research the topics that are trending in the world of news. Also, to verify what keywords people are using to look up for a specific event and if some topic has been relevant through the years. Finally, I use the platform to see how a topic performs in specific countries.

Pros

  • Shows trending topics
  • Allows to do specific searches
  • It is easy to use
  • It is free

Cons

  • It should include a tutorial for first users

Return on Investment

  • It helps us to improve our SEO
  • It’s a good keyword researcher

Other Software Used

Ubersuggest, Adobe Premiere Pro, Adobe PhotoShop

Google Trends is great at getting an overall understanding of search trends

Incentivized
Carl PieriView profile
Growth Marketing Manager, HubSpot for Startups in Marketing at HubSpot (1001-5000 employees employees)

Pros

  • Visually appealling
  • Simple to use
  • Helpful comparison charts

Cons

  • Make it easier to set a custom time range
  • Add context when possible for certain results
  • Related topics don't seem very related to current search.

Return on Investment

  • Greater ability to communicate change
  • Greater understanding of our impact on market sentiment
  • Increased visibility into regional differences in search behavior

Alternatives Considered

Ahrefs

Other Software Used

Evernote, Adobe InDesign, Atlassian Confluence

Google Trends Needs To Be A Tool in Your Tool Kit

Incentivized
Monica LearyView profile
Digital Marketing Manager in Marketing at Baker Street (11-50 employees employees)

Pros

  • Allows you to search keywords and phrases in certain locations to see search volumes, this is huge and helps us be successful with our Google Ad campaigns.
  • Shows us insights into trending topics which allows us to stay in the know and apply any relevant trends to current clients.
  • Year in Search and Trending Topics provides us great inspiration for our ads
  • Being able to search in certain locations gives us a ton of help when setting up campaigns and doing our keyword research for clients.
  • Being able to compare multiple keywords or search terms side by side is extremely helpful.

Return on Investment

  • Reduced time in keyword research.
  • Increased profits for clients we advertise for.
  • Allowed us to find keywords or phrases we might not have thought of before.

Alternatives Considered

Semrush

Other Software Used

Semrush, Canva, Facebook for Business