Google Trends Reviews

73 Ratings
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Reviews (1-25 of 27)

Brian Chung | TrustRadius Reviewer
March 06, 2020

Google Trends is the new trend!

Score 9 out of 10
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Google Trends helps us see daily search volume for our organization and competitors. It helps us think through how we want to use keywords to optimize our website and our youtube videos. It also helps us with our advertising and knowing what keywords to use and what people are searching for. This is used in our marketing department.
  • Allows us to look through search data.
  • Easy to use.
  • Very visual and good user interface.
  • I wish I could see more analytics to google trends
  • Better integration with other google products
  • Related search terms could be better
It's good when you start out to use Google Trends. I think most people aren't aware that this is a tool that you can use. When you first start off using it, it helps you to see what keywords people are searching for which can be helpful for your business. It's easy to use and simpler than the other keyword tools out there.
Read Brian Chung's full review
Lauren Ericksen | TrustRadius Reviewer
January 28, 2020

Easy To Use Product

Score 10 out of 10
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My company uses Google Trends to see how our client's brand name holds up to the broad keywords used to identify the company. The simple graph feature allows us to have a visual of how these general and brand keywords are ranking year over year and month over month to see if we are on track with yearly and monthly trends.
  • Measuring how popular a keyword is.
  • Using graphs to compare the search volume of different queries over time.
  • If monthly searches are around ten or less the graph can be difficult to read.
  • Could provide different types of graphs to show differences.
Google Trends is a great tool to use when doing SEO or PPC for a company. It allows you to see seasonal trends of keywords, both broad and brand, and this gives you an idea of how to optimize your website to be on pace with the trends at hand.
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Robbin Block | TrustRadius Reviewer
December 13, 2019

Get Fast Results Comparing Keyword Phrases with Google Trends.

Score 10 out of 10
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I use it for my own consulting business, as well as for my clients' businesses to research seasonality by industry. It's also great for comparing general search terms' volume when doing keyword research.
  • Researching industry seasonality.
  • Researching product purchase intent by keyword search.
  • You can narrow your search by industry, but Google doesn't always have a category that applies. It would be nice to be able to drill down and even search for what may be a closer fit.
  • Perhaps some integration between Keyword Planner and Google Trends would be nice, so you don't have to bounce between them.
Google Trends is a good fit for generalized keyword research and for getting some understanding of seasonality by industry. However, it's really just a start. It doesn't tell the whole story, so typically more research is required for decision making. I use it when teaching marketing classes to get people excited about doing their research because it provides an immediate, visual result. It also gives newbies insight into how Google "thinks".
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Todd Dodge | TrustRadius Reviewer
August 05, 2019

Great for targeting specific keywords and phrases for your marketing efforts!

Score 8 out of 10
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Our marketing department for our travel tour operator uses Google Trends to help identify certain keywords and trends in searches being used and where in the world they are searched. this better helps us determine where our next destination will be, where our current destinations are under-performing, etc. Google Trends has been a great tool for us in our business.
  • keywords
  • insights
  • analytics
  • more information
  • vague
  • multiple keyword searches
Google Trends is well suited for tasks such as finding out where certain topics are being searched for more frequently, the trend of that keyword over time, and which topics are at the top of the search lists.
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Austin Voigt | TrustRadius Reviewer
November 05, 2019

Google Trends is Neat!

Score 5 out of 10
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We utilize Google Trends to estimate seasonality for our clients, both with SEO and paid search services, as well as for all digital initiatives. Both our paid media and SEO teams use Google Trends for these purposes, sometimes collaboratively. It addresses business problems such as projecting budget allocations, estimating competition, determining opportunity, etcetera.
  • Great job at estimating seasonality for different industries & areas of interest.
  • Does well at helping determine potential competition during different times of the year.
  • Does a good job with helping us determine recommendations for clients in terms of tactics, budgets, etc. throughout the year, and with different strategies.
  • It would be great if Google Trends had more specific data, and wasn't so aggregated.
  • We would like if Google Trends could get more granular into different topics or industries.
  • It would be nice if we could combine Google Trends data with our initiatives in SEO and paid search directly, without having to try to combine & analyze all of that data ourselves.
We really love using Google Trends for helping our clients in the digital space, both in terms of SEO and paid media strategies. It helps us get a better feel for the landscape of different industries online, the demand for products & services, the competition in those spaces, the seasonality that occurs, and how our strategies fit into all of those things.
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Lindsay Halsey | TrustRadius Reviewer
September 12, 2019

Google Trends is Insightful, Easy to Use, and Free!

Score 10 out of 10
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Google Trends is a great resource to see what is trending on Google. We use it as a tool at our search engine marketing agency to have a broader context around keyword fluctuation for seasonal and year over year trends. It provides us with insights we can share with our customers on what is happening in their industry space.
  • Google Trends shares interest in a keyword or topic over time.
  • It allows you to filter by geographic area.
  • Google Trends shares related topics and queries.
  • The data nicely exports to a CSV file. It would be nice to be able to also export to PDF as a more styled way of sharing this information with teams.
It's well suited for anyone interested in SEO as it provides a big-picture look at the interest in keywords over time.
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Anonymous | TrustRadius Reviewer
October 15, 2019

Google Trends offers a quick and easy way to assess how your company is being searched

Score 9 out of 10
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Google Trends has proven to be a great tool when assessing how what the public are researching about our company, as well as an easy way to see how issues (both positive and negative) are playing out on the search engine.
  • Ability to compare different search terms against one another.
  • Ability to show search interest over a period of time.
  • A relatively simple graphic interface to show how issues are being searched online.
  • Some of the data is a bit lacking as it only shows Search Interest over time and not actual searches.
  • Google Trends always defaults to the USA. It would be nice if it would save your search preference.
  • It would be helpful if it also helped to present the top search results over time.
Google Trends is helpful in being able to provide a quick assessment as to what your customers might be searching for as it relates to your company or services. It is also a free tool.
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Brittney Collier | TrustRadius Reviewer
May 02, 2019

The Best Free Keyword Research Tool I've Ever Used!

Score 10 out of 10
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I have used Google Trends within the marketing team at my organization to support sales. The platform enables us to incorporate SEO into our content creation process by understanding how our audience discovers content that is relevant to our products. In addition to giving us insight into the needs of our customers, it has definitely helped us increase web traffic and generate leads for the sales team.
  • I love how Google Trends presents the popularity of a specific query by location. For example, my product may be more popular or more "searched" in a specific state or city. This helps a lot for direct mail campaigns or any sort of in-person marketing efforts like events or pop-ups. You could use the information from Google Trends to decide what locations will be more receptive of your product/industry or you could see where people have little to no interest and build a brand awareness campaign focusing on those areas.
  • Another great feature within Google Trends is that it shows "Related Queries", which are basically suggestions of better keywords or phrases to incorporate into your content. If you search for data on a keyword you're using that's too broad (your content won't stand out among other web pages) or too narrow (not many potential customers are searching that keyword or phrase), Google Trends will suggest a related keyword or phrase that is more appropriate or trending at the moment. You could go back and incorporate these phrases into your content so that it's more likely to be found on search engines.
  • Within the Google Trends "Related Topics" section, you can choose whether you want to see topics that are "Top" or "Rising". I like this feature because looking at a "Rising" topic can help you create content that's more likely to be seen - especially if you're a beginner. Most topics that are in the "Top" category can have thousands of web pages that you're competing against and you can feel like your content is drowning. But the topics in the "rising" category can be great for newer sites that haven't developed authority online yet. You can write on one of these topics and be one of the first sites to create content on that topic, which gives you a head start over other sites.
  • Google Trends "Categories" is also a great feature. If you don't have any content ideas for your website, you can easily find inspiration by selecting a category that's relevant to your industry. The top keywords or topics will come up and you can create content on those topics to increase your number of web visitors. For example, if you work in the fashion industry and you don't have content ideas, you can have Google Trends generate data for the "Beauty & Fitness" or "Shopping" categories to see what's trending. Google will tell you if a specific brand, person, or event is trending and you could write an article based on one of those trends. Since people are searching for that topic, your content will be seen. This is a great way to create timely content even if you're new to an industry or simply haven't kept up with it.
  • I think that Google Trends needs a tutorial mode or some sort of instructional pop-ups. The only reason why I understand how or why the information on Google Trends is useful is that I took a course on it prior to using it professionally. For a beginner, it's very possible that you could look at all of the graphs and information available and have no idea how you can apply it in your role. It would be helpful if each feature gave examples on how it could be used. However, Google Trends is free and this is the only con I see within the platform.
Google Trends is appropriate in so many scenarios, but I definitely suggest it for content ideas and inspiration. Many people utilize it after already writing their content to add in popular phrases or words, but that is not enough. The platform should be used prior and during the content creation process so that you can use the data to see what your audience/customers are interested in at the moment and create the content based on their interests. It can help, but I find it much less appropriate to use it after your article, eBook, etc. is already written. Maximize on this useful tool by ensuring the topic you're writing about is relevant in the first place before simply adding in popular keywords. An article that's written based on what's trending will be far more successful than an article that solely has popular phrases added to it.
Read Brittney Collier's full review
Rachel Hensley | TrustRadius Reviewer
December 15, 2018

Google Trends and Your Customers

Score 8 out of 10
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As a blog looking to make an impact on our region we study Google Trends in order to find out what is trending not only nationally but at a state and local level as well. One of the best features of Google Trends is the ability to study a phrase/trend over time. I love looking at things in terms of a year because you can understand what months certain subjects have more or less interest and you can create your content around that. I also love the related query options so you can also see other relevant subjects.
  • Explains interest over time.
  • Gives other relevant search information.
  • Breaks down information by subregion.
  • I wish you could go deeper into the subjects, like see the individual search results.
  • I also wish that you could really define the subregions and go to a city by city level.
  • It would be nice if you could organize material by age group and genders.
It's great for general information. If you are looking to start a content strategy or need some fresh ideas this is the place to start. But I wish it did dive deeper into a few of the things I mentioned previously.
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Anonymous | TrustRadius Reviewer
February 26, 2019

A free tool every marketer needs

Score 10 out of 10
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We use Google Trends to analyze keywords and popular search terms. It helps us target the keywords we want to use for our blog posts and social media posts.
  • Gives insight into what keywords are popular.
  • Gives suggested topics/ keywords.
  • Some reports are not available for certain keywords due to insufficient data.
It's a free tool every marketer needs to know. It's very handy when you are searching for a popular topic to write about or searching for the right keywords/terms to use in your blog posts or websites.
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Anonymous | TrustRadius Reviewer
February 23, 2019

Predict search trends

Score 9 out of 10
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Google Trends is a free tool from Google that allows users to view trends in search queries over time. I’ve used it in my search marketing agency to forecast seasonal fluctuations in search traffic and compare search queries against one another.
  • Tracking relative search volume over time.
  • Comparing volume for multiple search queries.
  • Forecasting future search volume.
  • Not a robust keyword tool.
  • Data is general, not specific.
  • Would like to see a professional version beyond the free features.
Well suited for casual research for search volume over time. Not a robust or comprehensive tool by any means. Won’t help you rank for specific queries. I’ve always used Google Trends to fill in pieces of the puzzle I may have been missing and to get inside the heads of search engine users.
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Anonymous | TrustRadius Reviewer
February 04, 2019

Use Google Trends to discover market and competitor trends

Score 9 out of 10
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Google Trends is used by the marketing team, and we use it to inform our marketing strategy.

It helps us to understand which of our markets grows or contracts over time, and what terms people use to search in our markets.

We also use it to compare trends over time, so we see how our brand name fares against competitors.
  • It's extremely easy to use. You don't even need an account and it's free! In terms of accessibility, it's a dream.
  • It's made by Google, the largest search engine on earth, so you feel the data is reliable.
  • It creates useful visualizations of the data - including line charts and geographic spreads. It also suggests related topics for further research.
  • I know Google can't tell us for privacy reasons, but it would be cool to see the actual volume of searches for a term. Everything is shown on a 1-100 scale, which means you only see relative, not absolute data.
  • Google could let you refine searches a bit more with boolean language.
  • I'd like to see a feature which lets you select multiple countries at once. You can only select 'worldwide' or a specific country, which isn't too great if you want to group countries e.g. English speaking, Scandinavia, European etc.
Google Trends is well suited to giving you an overview of how a market or brand trends over time. It will tell you whether terms are becoming more or less popular, which helps you to plan which content to write.

It also helps you do competitor research for a market - it tells you which brands people search for most, which is a decent proxy for market share.
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Greg Dungan | TrustRadius Reviewer
June 07, 2018

Google Trends | Good for SEO, Social Media Posting, & Online Ads

Score 8 out of 10
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I use Google Trends to identify popular search topics that may be related to my clients' businesses. Then I can use other tools to extrapolate keywords for SEO purposes. The other way that I use Google Trends is to identify popular topics that I can turn into successful Facebook Ads for use in my clients' advertising campaigns.
  • Google Trends shows me geographic locations where a particular topic may be useful for advertising.
  • Google Trends allows me to drill down into those locations to metro and city levels where I can focus on exactly what local business clients need to know.
  • Google Trends allows me to identify and qualify search terms that my client's need to optimize their websites and social media content for.
  • Google Trends shows me what people are talking about in a specific location over a specific period of time. This is a great way to know what I should be posting on social media.
  • It would be nice to have breadcrumbs available so that I can go backward in a particular search. One I click a topic and then click the related terms two or three times, I find that I'm so far down the rabbit hole that the "Back" button in my browser is a really inconvenient way to find my way back to a certain stage of my search. If there were breadcrumbs I could jump directly back to a particular stage and chase another rabbit from there.
  • It's easy to get lost searching in here for an extended period of time. I would be nice to be able to print a report of my whole session when I have finished.
  • It would be nice to have a Top Tends board of job searches or other information related to jobs that are currently popular Google searches.
Google Trends is well suited for inspiring ideas for relevant social media publishing, SEO, and advertising ideas. It is also well suited for finding influencers to contact for influencer marketing and to see popular images searches on Google. Finally, Google Trends is well suited for comparing the search activity for one topic against another to see how they measure up. I do this sometimes when I need to see how a client's website searches stack up against the competition.
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Raghu Nandhan | TrustRadius Reviewer
August 17, 2018

An amazing free tool from Google to know what the world is searching for the most!!

Score 9 out of 10
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We use Google Trends to:
  • Get to know the latest trends in our business
  • Monitor marketing performance - How is our product performing in the market?
  • Brand health: How is our brand performing globally?
  • Competitor check- How are my competitors performing?
  • Create better content.
  • SEO (Keyword Research) - Which particular query is searched frequently?
  • Real-Time data on any given topic using Explore
  • Point out the latest trends: by default it provides the latest trends from all around the globe on the homepage. I can choose the technology that I am interested in, and start doing some research on the trends. This helps me to strategize better on how to use this technology in my projects.
  • Clean UI: Simple and Easy UI, easy to navigate.
  • No Transparency on how the calculation happens at the back end and the numbers are arrived in Google Trends.
It is well suited if you are looking for- best keywords, latest/hottest trends, competitors' checks. It is not well suited if your site doesn’t have a high traffic rate, because then Google Trends estimates the visits of your website, which might not be accurate.
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Anonymous | TrustRadius Reviewer
August 27, 2018

Great platform to learn about trends

Score 7 out of 10
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In our company, Google Trends is currently used by Marketing department. The tool allows us to find out what is trending now, what was in trends before, and even predict what will be trending in the future. The information from Google Trends helps our marketing managers to have more complete picture of the market for better planning.
  • It is free and always available
  • User interface is clean and very convenient
  • Gives lots and lots of valuable data
  • I wish notifications were more customizable
  • Reports could be more customizable too
  • It'd also be great to have company's profile there and share and discuss results with colleagues in live mode
Google Trends is well suited for anyone who wants to see what is trending. Both businesses and individuals can use the platform for collecting valuable data. It is also a great platform for researchers and students, as it is always good to know how different topics were trending over the time.
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Jeremy Waszak | TrustRadius Reviewer
March 23, 2018

Find Your Inspiration with Google Trends

Score 9 out of 10
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I use Google Trends mainly for content ideation. It is a great place to start if you have a specific topic in mind or even if you are looking for that initial inspiration. Google Trends helps me determine what my client's audience is interesting in at that very moment or in the past.
  • Content ideation. Brainstorming new topics for content your overall strategy and content calendars.
  • The ability to geotarget helps narrow down what your specific audience is talking about.
  • Targeting of trends based on a specific industry
  • Though it has the ability to narrow down results, it would be even better if you could get more specific data
  • I wish I could easily export data and graphics
Never live or die off of one data set. While Google Trends provides useful trend data for content ideation, I wouldn't base overall strategy on just Google Trends data.
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Caleb Unruh | TrustRadius Reviewer
October 25, 2017

Google Trends: A great place to start in content research

Score 9 out of 10
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We use Google Trends to gather topics and research for content curation, content writing, and other content focused activities. It is primarily used by the marketing team to explore topics that would be relevant to our audience and help inspire ideas and brainstorming sessions. Google Trends helps kickstart the creative process for us.
  • A ton of data: Google Trends has it all.
  • Easy searching and sorting: Google knows search, and this plays out well in Google Trends.
  • Geotargeting: being able to zoom in on a specific region is helpful to us.
  • Top charts: would be nice to include top charts for the current month.
  • Explainers: would be good to have some information buttons next to graphics and charts to show in depth what criteria go into making those charts.
  • More images: would be interesting to see trending image searches.
Google Trends is really a great tool to use in content creation, research into what is trending online, and figuring out how to create timely content that fits into what the population at large is searching for.

Google Trends is not ideal for SEO optimization or SEO research. This isn't a technical tool, but more a tool to inspire further research.
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Lee Whitehead | TrustRadius Reviewer
January 30, 2018

Google Trends for fashion retail

Score 10 out of 10
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We use Google Trends to track the "health" of our brand and other related search terms within our industry. It's a great way to highlight trends over time and get a perspective of our standing in the digital world in relation to our competitors. It's also useful in assessing the size and scale of fashion trends and where that trend is in it's lifecyce, allowing us to ensure we don't overbuy a dying trend.
  • Historical data
  • Search volume tracking
  • Competitor reports
  • Visual reporting
  • Data is aggregated so therefore does not provide detail on the actual volume of search activity online
  • Some of the industry segmentation could be improved to provider great insight on specific markets
Trend forecasting
Brand awareness measurement
Historical event analysis i.e: "Black Friday" peaks vs previous years
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Matthew Bernstein | TrustRadius Reviewer
November 29, 2017

Google Trends lets you stay ahead of the game!

Score 7 out of 10
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Google Trends is used by the sales and account management functions at my organization as a way to stay on top of what is hot and trending in the neighborhood, allowing the sellers to keep their fingers on the pulse of what the market is interested at the given moment.
  • Constant refreshing throughout the day
  • Aggregated results across various categories of interest
  • Ability to search trends
  • A little more context as to how long a certain topic is trending
  • Ability to sort trends by state, not just country
  • More granular information on trends (i.e. specific members of Trump's administration, rather than the broader topic)
Google Trends is best suited when looking for what is the hottest topic in a given area. As a seller, it is extremely valuable to stay on top of trending topics, whether it be industry-specific or rather information to fodder prospects with. Google Trends is a great way to stay ahead of the game.
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Brice Delhome | TrustRadius Reviewer
February 28, 2018

A great tool to analyze traffic trends on specific domains or events

Score 7 out of 10
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Google Trends is a great tool to discover trends on specific keywords. It is really useful to anticipate traffic increase at some periods of the year (for SEA or SEO campaigns).
  • Traffic trends
  • Keyword suggestion
  • Related keyword traffic trend
  • Trend on a specific location
Particularily useful to analyze trends for specific events (Christmas, etc.) or to see evolutions on accessories demand after the launch of a specific product (ex: iPhone X).
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Roel Timmermans | TrustRadius Reviewer
July 21, 2017

Great to help you compare quick hunches

Score 8 out of 10
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Google trends helps us to look at future category and product names. With a similar to current SEO approach we look at whether or not we need to change the way we name our products across the globe. For instance Google Trends also helped us find out that the US en GB market use quite different words in consumer electronics.
  • Comparison
  • Global/local views
  • Branche differentiation
  • Comparing more than 5 words
  • Keep track of your searches over time
It's great for a quick look to confirm your own gut feeling or trends you already have in mind, or to prove it wrong of course. It does not do so well if you start out completely blank or open minded. You may jump to conclusions a bit too fast that way.
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Kjell Arne Rekaa | TrustRadius Reviewer
August 11, 2017

Google Trend - a way to read the mind and interest among a broader population

Score 10 out of 10
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We´ve used Google Trends to study the popularity of various IT technical languages, tools and software. It might help us to understand what the undercurrent of interests is out there among the rest of the population - if not industry.
  • Google has the best available source of data out there for finding out what people actually are thinking about! (Read: searching for...)
  • Google is innovative in the sense of developing new innovative tools and products within the IT industry.
  • Google is committing to both using and delivering open source and open standards, which is benefiting everybody, just like how science has always worked. It has even worked as a poster child for other IT-related companies, which have not done this from the very beginning.
  • Try to compare the two programming languages: Java and Rust. You will see only a straight line on the bottom for Rust, but if you want to see the TREND between those two languages, Google could offer another scaling on the "underdog" search word, to see increase/decrease within the same time frame.
  • It is possible to download a CSV file, build it into HTML or share it on several social media, but I would like to bookmark any trend I've done and want to repeat at a later stage.
  • What about making a PNG-file for gluing into a report or other (Google) document?
  • I would love to see the following features: Mail me if any search item dealing with medicine start increasing within my geolocation; Mail me if any search item dealing within economy start increasing within my geolocation; Mail me if any search item dealing within politics start increasing within my geolocation; Mail me if any search search item start increasing more than ____ percent within my geolocation
It was really breathtaking to hear the (now several year) old story about how Google Trends knew about the flu spreading weeks ahead of official statistics from WHO [it would be well suited] for any new virus or other sickness. [But] Trends are statistics, and not hard facts, and must be judged as that.
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Eamonn Kelly | TrustRadius Reviewer
March 16, 2017

Google Trends - Quick Review

Score 9 out of 10
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Verified User
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We use Google Trends as a forecasting and historical analysis tool. Data from Google trends is used to make decisions, to justify actions and to investigate historical performance.
  • Easy Interface
  • Granular Segmentation of data
  • Data for worldwide or country specific
  • Mainly just offers one service
  • Data measured against an index - not a real number
  • News articles only given some of the time
Well suited: Quick data visualizations, Geo search interest
Less suited: detailed data information
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Vineeth Subbaraya | TrustRadius Reviewer
November 09, 2016

How helpful is Google Trends in marketing and SEO optimization

Score 9 out of 10
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Verified User
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Google Trends is being used by the website development team at our company. It is being used by the developers to target intended audience by updating the keywords on our website for SEO optimization. It helps us to understand the interests of people in real estate at a particular demography. It also gives us insight about the age group of people looking for apartments or homes to buy. This information helps us to market the right products.
  • Provides insight based on location, age or particular industry
  • Good and easy user interface
  • Maybe include market insights to google trends
Google Trends is suitable for any business since it helps in marketing products for the right users. The data given by google trends is very reliable and helps almost all the departments of an organization. SEO optimization becomes easy with the help of google trends and hence helps both users and organizations.
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Anonymous | TrustRadius Reviewer
March 21, 2018

Great for quick check of keyword searches

Score 10 out of 10
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Verified User
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As a website developer, I use Google Trends to make sure that every site I make is optimised for search engines. This is done by researching the trends relating to the clients' industry/business and then implementing those trends into the website's content to ensure that it shows exactly where and when it should [be] in Google.
  • Provides information on amount of times a keyword is searched
  • Useful for seeing the location of users searching the keyword
  • Allows the targeting of keywords based on trends for an industry
  • I think if they were to add a comparison tool, for comparing multiple keywords it would be very useful
  • It would also be useful to be able to export this info to a graphic
It is most suited to web agencies and SEO companies that are optimising websites to make sure they appear properly in Google.
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Feature Scorecard Summary

Keyword analysis (25)
Backlink management (7)
SERP ranking tracking (11)
Page grader (7)
Competitive analysis (17)
Site audit / diagnostics (7)
Site recommendations (7)
Task management (4)
Local SEO (17)
Social SEO (13)
Mobile SEO (13)
Global SEO (20)
Multi-domain support (4)
Integration with web analytics tools (10)

About Google Trends

Google Trends is a search engine optimization software solution offered by .
Categories:  SEO