TrustRadius
Google Trends is a search engine optimization software solution offered by .https://dudodiprj2sv7.cloudfront.net/product-logos/US/1t/VP0I6KAABR7Z.jpegGoogleGoogle Trends and Your Customers2018-12-15T17:17:05.138ZAs a blog looking to make an impact on our region we study Google Trends in order to find out what is trending not only nationally but at a state and local level as well. One of the best features of Google Trends is the ability to study a phrase/trend over time. I love looking at things in terms of a year because you can understand what months certain subjects have more or less interest and you can create your content around that. I also love the related query options so you can also see other relevant subjects.,Explains interest over time.
Gives other relevant search information.
Breaks down information by subregion.,I wish you could go deeper into the subjects, like see the individual search results.
I also wish that you could really define the subregions and go to a city by city level.
It would be nice if you could organize material by age group and genders.,8,With a program like this, you don't see a direct ROI. It just helps create a heartier and more strategic marketing plan.
It's a great way to see a pulse on your community and potential clients to see what's trending and what they are interested in.,Google Ads (formerly AdWords),Google Ads (formerly AdWords)Rachel HensleyGoogle Trends is Neat!2018-10-25T15:32:03.839ZWe utilize Google Trends to estimate seasonality for our clients, both with SEO and paid search services, as well as for all digital initiatives. Both our paid media and SEO teams use Google Trends for these purposes, sometimes collaboratively. It addresses business problems such as projecting budget allocations, estimating competition, determining opportunity, etcetera.,Great job at estimating seasonality for different industries & areas of interest.
Does well at helping determine potential competition during different times of the year.
Does a good job with helping us determine recommendations for clients in terms of tactics, budgets, etc. throughout the year, and with different strategies.,It would be great if Google Trends had more specific data, and wasn't so aggregated.
We would like if Google Trends could get more granular into different topics or industries.
It would be nice if we could combine Google Trends data with our initiatives in SEO and paid search directly, without having to try to combine & analyze all of that data ourselves.,10,Google Trends has had a positive impact on ROI in terms of helping us project potential costs and returns in different times of the year.
It has also helped with ROI on the agency side, as we're able to back up the numbers & budgets we recommend to our clients throughout the year.
Sometimes the data is not specific enough, however, and can end up being less accurate than desirable, causing different results than we projected.,SEMRush and SpyFu,SpyFu, SEMRushAustin VoigtA free tool every marketer needs2019-02-27T05:54:54.052ZWe use Google Trends to analyze keywords and popular search terms. It helps us target the keywords we want to use for our blog posts and social media posts.,Gives insight into what keywords are popular.
Gives suggested topics/ keywords.,Some reports are not available for certain keywords due to insufficient data.,10,We have good returns from using keywords we found from Google Trends.
Our blog posts have more pageviews.
Our keywords ranking is increasing.,,Ahrefs Site Explorer, MozVerified UserPredict search trends2019-02-23T11:02:33.919ZGoogle Trends is a free tool from Google that allows users to view trends in search queries over time. I’ve used it in my search marketing agency to forecast seasonal fluctuations in search traffic and compare search queries against one another.,Tracking relative search volume over time.
Comparing volume for multiple search queries.
Forecasting future search volume.,Not a robust keyword tool.
Data is general, not specific.
Would like to see a professional version beyond the free features.,9,Helped improve my quality of work.
Helped predict search queries before they became popular.,Verified UserUse Google Trends to discover market and competitor trends2019-02-04T17:30:10.273ZGoogle Trends is used by the marketing team, and we use it to inform our marketing strategy.
It helps us to understand which of our markets grows or contracts over time, and what terms people use to search in our markets.
We also use it to compare trends over time, so we see how our brand name fares against competitors.,It's extremely easy to use. You don't even need an account and it's free! In terms of accessibility, it's a dream.
It's made by Google, the largest search engine on earth, so you feel the data is reliable.
It creates useful visualizations of the data - including line charts and geographic spreads. It also suggests related topics for further research.,I know Google can't tell us for privacy reasons, but it would be cool to see the actual volume of searches for a term. Everything is shown on a 1-100 scale, which means you only see relative, not absolute data.
Google could let you refine searches a bit more with boolean language.
I'd like to see a feature which lets you select multiple countries at once. You can only select 'worldwide' or a specific country, which isn't too great if you want to group countries e.g. English speaking, Scandinavia, European etc.,9,Google Trends helps us to focus our marketing and content strategy on what people search for.
It gives us a picture of who our competitors are in a market.
It tells us whether our markets are growing or shrinking.,Google Search Console, Google Analytics, HubSpotVerified User
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Google Trends
59 Ratings
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