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Competitive analysis (19)
Local SEO (19)
Global SEO (22)
Keyword analysis (30)
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- Visually appealling
- Simple to use
- Helpful comparison charts
- Make it easier to set a custom time range
- Add context when possible for certain results
- Related topics don't seem very related to current search.
- Search volume.
- Keyword searching trend.
- It doesn't show exact search volume but shows a range.
- Clean and appealing interface.
- Easy to change search parameters.
- Easy to hop between keywords to explore related terms.
- Only 5 keywords for the comparison chart.
- Related keywords are somewhat limited.
- Help screens are less helpful than third-party articles.
On the minus side, I wouldn't use it as the only reference for anything, including choosing keywords. It's a good rough indicator, but not specific enough to use on its own to draw any conclusions.
- Rising search queries and trends.
- Trends across different regions.
- Product and category seasonality.
- Values are not absolute numbers, instead of indexed numbers.
- Allows you to search keywords and phrases in certain locations to see search volumes, this is huge and helps us be successful with our Google Ad campaigns.
- Shows us insights into trending topics which allows us to stay in the know and apply any relevant trends to current clients.
- Year in Search and Trending Topics provides us great inspiration for our ads
- Being able to search in certain locations gives us a ton of help when setting up campaigns and doing our keyword research for clients.
- Being able to compare multiple keywords or search terms side by side is extremely helpful.
- Allows us to look through search data.
- Easy to use.
- Very visual and good user interface.
- I wish I could see more analytics to google trends
- Better integration with other google products
- Related search terms could be better
- Measuring how popular a keyword is.
- Using graphs to compare the search volume of different queries over time.
- If monthly searches are around ten or less the graph can be difficult to read.
- Could provide different types of graphs to show differences.
- Researching industry seasonality.
- Researching product purchase intent by keyword search.
- You can narrow your search by industry, but Google doesn't always have a category that applies. It would be nice to be able to drill down and even search for what may be a closer fit.
- Perhaps some integration between Keyword Planner and Google Trends would be nice, so you don't have to bounce between them.
- Great job at estimating seasonality for different industries & areas of interest.
- Does well at helping determine potential competition during different times of the year.
- Does a good job with helping us determine recommendations for clients in terms of tactics, budgets, etc. throughout the year, and with different strategies.
- It would be great if Google Trends had more specific data, and wasn't so aggregated.
- We would like if Google Trends could get more granular into different topics or industries.
- It would be nice if we could combine Google Trends data with our initiatives in SEO and paid search directly, without having to try to combine & analyze all of that data ourselves.
- Ability to compare different search terms against one another.
- Ability to show search interest over a period of time.
- A relatively simple graphic interface to show how issues are being searched online.
- Some of the data is a bit lacking as it only shows Search Interest over time and not actual searches.
- Google Trends always defaults to the USA. It would be nice if it would save your search preference.
- It would be helpful if it also helped to present the top search results over time.
- Google Trends shares interest in a keyword or topic over time.
- It allows you to filter by geographic area.
- Google Trends shares related topics and queries.
- The data nicely exports to a CSV file. It would be nice to be able to also export to PDF as a more styled way of sharing this information with teams.
- more information
- multiple keyword searches
- I love how Google Trends presents the popularity of a specific query by location. For example, my product may be more popular or more "searched" in a specific state or city. This helps a lot for direct mail campaigns or any sort of in-person marketing efforts like events or pop-ups. You could use the information from Google Trends to decide what locations will be more receptive of your product/industry or you could see where people have little to no interest and build a brand awareness campaign focusing on those areas.
- Another great feature within Google Trends is that it shows "Related Queries", which are basically suggestions of better keywords or phrases to incorporate into your content. If you search for data on a keyword you're using that's too broad (your content won't stand out among other web pages) or too narrow (not many potential customers are searching that keyword or phrase), Google Trends will suggest a related keyword or phrase that is more appropriate or trending at the moment. You could go back and incorporate these phrases into your content so that it's more likely to be found on search engines.
- Within the Google Trends "Related Topics" section, you can choose whether you want to see topics that are "Top" or "Rising". I like this feature because looking at a "Rising" topic can help you create content that's more likely to be seen - especially if you're a beginner. Most topics that are in the "Top" category can have thousands of web pages that you're competing against and you can feel like your content is drowning. But the topics in the "rising" category can be great for newer sites that haven't developed authority online yet. You can write on one of these topics and be one of the first sites to create content on that topic, which gives you a head start over other sites.
- Google Trends "Categories" is also a great feature. If you don't have any content ideas for your website, you can easily find inspiration by selecting a category that's relevant to your industry. The top keywords or topics will come up and you can create content on those topics to increase your number of web visitors. For example, if you work in the fashion industry and you don't have content ideas, you can have Google Trends generate data for the "Beauty & Fitness" or "Shopping" categories to see what's trending. Google will tell you if a specific brand, person, or event is trending and you could write an article based on one of those trends. Since people are searching for that topic, your content will be seen. This is a great way to create timely content even if you're new to an industry or simply haven't kept up with it.
- I think that Google Trends needs a tutorial mode or some sort of instructional pop-ups. The only reason why I understand how or why the information on Google Trends is useful is that I took a course on it prior to using it professionally. For a beginner, it's very possible that you could look at all of the graphs and information available and have no idea how you can apply it in your role. It would be helpful if each feature gave examples on how it could be used. However, Google Trends is free and this is the only con I see within the platform.
- Gives insight into what keywords are popular.
- Gives suggested topics/ keywords.
- Some reports are not available for certain keywords due to insufficient data.
- Tracking relative search volume over time.
- Comparing volume for multiple search queries.
- Forecasting future search volume.
- Not a robust keyword tool.
- Data is general, not specific.
- Would like to see a professional version beyond the free features.
It helps us to understand which of our markets grows or contracts over time, and what terms people use to search in our markets.
We also use it to compare trends over time, so we see how our brand name fares against competitors.
- It's extremely easy to use. You don't even need an account and it's free! In terms of accessibility, it's a dream.
- It's made by Google, the largest search engine on earth, so you feel the data is reliable.
- It creates useful visualizations of the data - including line charts and geographic spreads. It also suggests related topics for further research.
- I know Google can't tell us for privacy reasons, but it would be cool to see the actual volume of searches for a term. Everything is shown on a 1-100 scale, which means you only see relative, not absolute data.
- Google could let you refine searches a bit more with boolean language.
- I'd like to see a feature which lets you select multiple countries at once. You can only select 'worldwide' or a specific country, which isn't too great if you want to group countries e.g. English speaking, Scandinavia, European etc.
It also helps you do competitor research for a market - it tells you which brands people search for most, which is a decent proxy for market share.
- Explains interest over time.
- Gives other relevant search information.
- Breaks down information by subregion.
- I wish you could go deeper into the subjects, like see the individual search results.
- I also wish that you could really define the subregions and go to a city by city level.
- It would be nice if you could organize material by age group and genders.
- It is free and always available
- User interface is clean and very convenient
- Gives lots and lots of valuable data
- I wish notifications were more customizable
- Reports could be more customizable too
- It'd also be great to have company's profile there and share and discuss results with colleagues in live mode
- Get to know the latest trends in our business
- Monitor marketing performance - How is our product performing in the market?
- Brand health: How is our brand performing globally?
- Competitor check- How are my competitors performing?
- Create better content.
- SEO (Keyword Research) - Which particular query is searched frequently?
- Real-Time data on any given topic using Explore
- Point out the latest trends: by default it provides the latest trends from all around the globe on the homepage. I can choose the technology that I am interested in, and start doing some research on the trends. This helps me to strategize better on how to use this technology in my projects.
- Clean UI: Simple and Easy UI, easy to navigate.
- No Transparency on how the calculation happens at the back end and the numbers are arrived in Google Trends.
- Google Trends shows me geographic locations where a particular topic may be useful for advertising.
- Google Trends allows me to drill down into those locations to metro and city levels where I can focus on exactly what local business clients need to know.
- Google Trends allows me to identify and qualify search terms that my client's need to optimize their websites and social media content for.
- Google Trends shows me what people are talking about in a specific location over a specific period of time. This is a great way to know what I should be posting on social media.
- It would be nice to have breadcrumbs available so that I can go backward in a particular search. One I click a topic and then click the related terms two or three times, I find that I'm so far down the rabbit hole that the "Back" button in my browser is a really inconvenient way to find my way back to a certain stage of my search. If there were breadcrumbs I could jump directly back to a particular stage and chase another rabbit from there.
- It's easy to get lost searching in here for an extended period of time. I would be nice to be able to print a report of my whole session when I have finished.
- It would be nice to have a Top Tends board of job searches or other information related to jobs that are currently popular Google searches.
- Content ideation. Brainstorming new topics for content your overall strategy and content calendars.
- The ability to geotarget helps narrow down what your specific audience is talking about.
- Targeting of trends based on a specific industry
- Though it has the ability to narrow down results, it would be even better if you could get more specific data
- I wish I could easily export data and graphics
- Provides information on amount of times a keyword is searched
- Useful for seeing the location of users searching the keyword
- Allows the targeting of keywords based on trends for an industry
- I think if they were to add a comparison tool, for comparing multiple keywords it would be very useful
- It would also be useful to be able to export this info to a graphic
- Traffic trends
- Keyword suggestion
- Related keyword traffic trend
- Trend on a specific location
- Historical data
- Search volume tracking
- Competitor reports
- Visual reporting
- Data is aggregated so therefore does not provide detail on the actual volume of search activity online
- Some of the industry segmentation could be improved to provider great insight on specific markets
Brand awareness measurement
Historical event analysis i.e: "Black Friday" peaks vs previous years
- Instant view of trends by geography.
- Clear visual indications of change over time.
- Easy comparison of multiple search terms.
- Limited use when looking for terms specific to organization or industry.
- Need to have keywords in mind - difficult to find potential relevant keywords.
- Limited integration with Google AdWords, which is probably the most useful application of the data.