Google Trends

If you need to understand how the search trends for a given term have changed over time it is incredibly helpful. It is not as helpful if you are looking to see how specific search terms relate to your specific website as the data is general not particularly specific. It's also helpful to see regional differences in search behavior.

Suited for PPC and content planning.

Google Trends is useful to get a general feel for relative popularity of search terms, either against each other or over time. This can show you seasonal variations and help choose between similar keywords, as well as providing some very general indications about the popularity of competitors.

On the minus side, I wouldn't use it as the only reference for anything, including choosing keywords. It's a good rough indicator, but not specific enough to use on its own to draw any conclusions.

Google Trends is very useful when analysing search trends over a specific period of time, as to understand seasonalities and ascending trends, especially when we think about the fashion market, in which new trends arise very fast. It makes it possible to follow these new trends and also compare their volume to existing queries.

Google Trends helps with the initial planning of a campaign and keyword research but it also aides us when we are optimizing accounts as well. Anyone who advertises on Google should be utilizing Google Trends. It can also be fun to just see what's trending and what people are interested in at the moment, even if it doesn't relate to your advertising efforts. Scenarios where it is less appropriate would be if you aren't in need of advertising help or needing to know what's popular or "tending" at the moment.

It's good when you start out to use Google Trends. I think most people aren't aware that this is a tool that you can use. When you first start off using it, it helps you to see what keywords people are searching for which can be helpful for your business. It's easy to use and simpler than the other keyword tools out there.

I haven't needed to use any support for Google Trends. However, I've used Google's support in general and it's a hit or miss. Usually, there's a long wait or they don't understand my problem. They are the only ones that can help, so sometimes I feel stuck. They prioritize paying customers for sure.

Google Trends is a great tool to use when doing SEO or PPC for a company. It allows you to see seasonal trends of keywords, both broad and brand, and this gives you an idea of how to optimize your website to be on pace with the trends at hand.

Google Trends can be complicated to get a hold of if there is an issue. It has taken a couple of days before my question is answered about a problem with the system. But Google Trends is very straight forward and easy to use, even if you are not in the field of digital marketing.

Google Trends is a good fit for generalized keyword research and for getting some understanding of seasonality by industry. However, it's really just a start. It doesn't tell the whole story, so typically more research is required for decision making. I use it when teaching marketing classes to get people excited about doing their research because it provides an immediate, visual result. It also gives newbies insight into how Google "thinks".

It's really not applicable. I've never needed or requested support for Google Trends.

We really love using Google Trends for helping our clients in the digital space, both in terms of SEO and paid media strategies. It helps us get a better feel for the landscape of different industries online, the demand for products & services, the competition in those spaces, the seasonality that occurs, and how our strategies fit into all of those things.

Google Trends is helpful in being able to provide a quick assessment as to what your customers might be searching for as it relates to your company or services. It is also a free tool.

Google Trends is a self-serve tool, there is very little support or documentation to go with it. That said, it is simple and straightforward to use.

It's well suited for anyone interested in SEO as it provides a big-picture look at the interest in keywords over time.

There is no support for Google Trends.

Google Trends is well suited for tasks such as finding out where certain topics are being searched for more frequently, the trend of that keyword over time, and which topics are at the top of the search lists.

I haven't particularly used Google Trends support services like I have for Google Ads or Google Analytics, etc, but I know Google tends to be very good with their support services, so I imagine its the same with their Google Trends support services as well.

Google Trends is appropriate in so many scenarios, but I definitely suggest it for content ideas and inspiration. Many people utilize it after already writing their content to add in popular phrases or words, but that is not enough. The platform should be used prior and during the content creation process so that you can use the data to see what your audience/customers are interested in at the moment and create the content based on their interests. It can help, but I find it much less appropriate to use it after your article, eBook, etc. is already written. Maximize on this useful tool by ensuring the topic you're writing about is relevant in the first place before simply adding in popular keywords. An article that's written based on what's trending will be far more successful than an article that solely has popular phrases added to it.

It's a free tool every marketer needs to know. It's very handy when you are searching for a popular topic to write about or searching for the right keywords/terms to use in your blog posts or websites.

Well suited for casual research for search volume over time. Not a robust or comprehensive tool by any means. Won’t help you rank for specific queries. I’ve always used Google Trends to fill in pieces of the puzzle I may have been missing and to get inside the heads of search engine users.

Google Trends is well suited to giving you an overview of how a market or brand trends over time. It will tell you whether terms are becoming more or less popular, which helps you to plan which content to write.

It also helps you do competitor research for a market - it tells you which brands people search for most, which is a decent proxy for market share.

It's great for general information. If you are looking to start a content strategy or need some fresh ideas this is the place to start. But I wish it did dive deeper into a few of the things I mentioned previously.

Google Trends is well suited for anyone who wants to see what is trending. Both businesses and individuals can use the platform for collecting valuable data. It is also a great platform for researchers and students, as it is always good to know how different topics were trending over the time.

It is well suited if you are looking for- best keywords, latest/hottest trends, competitors' checks. It is not well suited if your site doesn’t have a high traffic rate, because then Google Trends estimates the visits of your website, which might not be accurate.

Google Trends is well suited for inspiring ideas for relevant social media publishing, SEO, and advertising ideas. It is also well suited for finding influencers to contact for influencer marketing and to see popular images searches on Google. Finally, Google Trends is well suited for comparing the search activity for one topic against another to see how they measure up. I do this sometimes when I need to see how a client's website searches stack up against the competition.

Never live or die off of one data set. While Google Trends provides useful trend data for content ideation, I wouldn't base overall strategy on just Google Trends data.

It is most suited to web agencies and SEO companies that are optimising websites to make sure they appear properly in Google.

Particularily useful to analyze trends for specific events (Christmas, etc.) or to see evolutions on accessories demand after the launch of a specific product (ex: iPhone X).

Trend forecasting
Brand awareness measurement
Historical event analysis i.e: "Black Friday" peaks vs previous years

It is well suited for fact-checking assumptions about user needs for search engine optimization, making decisions about search engine marketing, and analyzing performance of organization-specific keywords or campaign phrases. It is not as useful for predictive modeling or planning ahead for new initiatives. It's one helpful tool in a much larger toolbox.