TrustRadius
Google Trends is a search engine optimization software solution offered by .https://media.trustradius.com/product-logos/US/1t/VP0I6KAABR7Z.jpegGoogleGreat for targeting specific keywords and phrases for your marketing efforts!2019-08-05T19:54:24.211ZOur marketing department for our travel tour operator uses Google Trends to help identify certain keywords and trends in searches being used and where in the world they are searched. this better helps us determine where our next destination will be, where our current destinations are under-performing, etc. Google Trends has been a great tool for us in our business.,keywords
insights
analytics,more information
vague
multiple keyword searches,8,free
easy to use
low cost to implement,8,8,SEMRush,Adobe Illustrator CC, Adobe Photoshop, Adobe InDesignTodd DodgeThe Best Free Keyword Research Tool I've Ever Used!2019-05-02T21:08:21.696ZI have used Google Trends within the marketing team at my organization to support sales. The platform enables us to incorporate SEO into our content creation process by understanding how our audience discovers content that is relevant to our products. In addition to giving us insight into the needs of our customers, it has definitely helped us increase web traffic and generate leads for the sales team.,I love how Google Trends presents the popularity of a specific query by location. For example, my product may be more popular or more "searched" in a specific state or city. This helps a lot for direct mail campaigns or any sort of in-person marketing efforts like events or pop-ups. You could use the information from Google Trends to decide what locations will be more receptive of your product/industry or you could see where people have little to no interest and build a brand awareness campaign focusing on those areas.
Another great feature within Google Trends is that it shows "Related Queries", which are basically suggestions of better keywords or phrases to incorporate into your content. If you search for data on a keyword you're using that's too broad (your content won't stand out among other web pages) or too narrow (not many potential customers are searching that keyword or phrase), Google Trends will suggest a related keyword or phrase that is more appropriate or trending at the moment. You could go back and incorporate these phrases into your content so that it's more likely to be found on search engines.
Within the Google Trends "Related Topics" section, you can choose whether you want to see topics that are "Top" or "Rising". I like this feature because looking at a "Rising" topic can help you create content that's more likely to be seen - especially if you're a beginner. Most topics that are in the "Top" category can have thousands of web pages that you're competing against and you can feel like your content is drowning. But the topics in the "rising" category can be great for newer sites that haven't developed authority online yet. You can write on one of these topics and be one of the first sites to create content on that topic, which gives you a head start over other sites.
Google Trends "Categories" is also a great feature. If you don't have any content ideas for your website, you can easily find inspiration by selecting a category that's relevant to your industry. The top keywords or topics will come up and you can create content on those topics to increase your number of web visitors. For example, if you work in the fashion industry and you don't have content ideas, you can have Google Trends generate data for the "Beauty & Fitness" or "Shopping" categories to see what's trending. Google will tell you if a specific brand, person, or event is trending and you could write an article based on one of those trends. Since people are searching for that topic, your content will be seen. This is a great way to create timely content even if you're new to an industry or simply haven't kept up with it.,I think that Google Trends needs a tutorial mode or some sort of instructional pop-ups. The only reason why I understand how or why the information on Google Trends is useful is that I took a course on it prior to using it professionally. For a beginner, it's very possible that you could look at all of the graphs and information available and have no idea how you can apply it in your role. It would be helpful if each feature gave examples on how it could be used. However, Google Trends is free and this is the only con I see within the platform.,10,Google Trends has helped with sales in general at every organization I've used it with. We have been able to increase sales by creating content that is more relevant and focuses on the pain points our customers face that we had no idea about. Being able to build a marketing campaign or go into a sales call knowing exactly why a potential customer needs your product or what their concerns are is empowering and beneficial for both parties. Google trends can give you that insight. The annual sales goals have increased by the millions each year and we always meet these goals - starting off with data from Google Trends.
Google Trends is also great for new or non-profit companies because the platform is free so, there's always a return on the investment. You don't have to break the bank to get useful data and I think people often think they need to hire a professional or spend thousands to get the insights available on Google trends for free.
Google Trends has also helped us save thousands on campaigning. There are often a lot of wasted marketing dollars when the marketing team has no direction. Seeing trends and keywords can give your team direction and ensure that you're targeting the right people, the right way, with the right information.,SEMRush, Buzzsumo, Google Search Console, Google Ads (formerly AdWords), Google Correlate, WordTracker and Suggestion Keyword Finder,Google Ads (formerly AdWords), Google Analytics, Google Data Studio, Adobe Acrobat DC, Adobe InDesign, SurveyMonkey, Google Correlate, Suggestion Keyword FinderBrittney CollierA free tool every marketer needs2019-02-27T05:54:54.052ZWe use Google Trends to analyze keywords and popular search terms. It helps us target the keywords we want to use for our blog posts and social media posts.,Gives insight into what keywords are popular.
Gives suggested topics/ keywords.,Some reports are not available for certain keywords due to insufficient data.,10,We have good returns from using keywords we found from Google Trends.
Our blog posts have more pageviews.
Our keywords ranking is increasing.,,Ahrefs Site Explorer, MozVerified UserGoogle Trends and Your Customers2018-12-15T17:17:05.138ZAs a blog looking to make an impact on our region we study Google Trends in order to find out what is trending not only nationally but at a state and local level as well. One of the best features of Google Trends is the ability to study a phrase/trend over time. I love looking at things in terms of a year because you can understand what months certain subjects have more or less interest and you can create your content around that. I also love the related query options so you can also see other relevant subjects.,Explains interest over time.
Gives other relevant search information.
Breaks down information by subregion.,I wish you could go deeper into the subjects, like see the individual search results.
I also wish that you could really define the subregions and go to a city by city level.
It would be nice if you could organize material by age group and genders.,8,With a program like this, you don't see a direct ROI. It just helps create a heartier and more strategic marketing plan.
It's a great way to see a pulse on your community and potential clients to see what's trending and what they are interested in.,Google Ads (formerly AdWords),Google Ads (formerly AdWords)Rachel HensleyGoogle Trends is Neat!2018-10-25T15:32:03.839ZWe utilize Google Trends to estimate seasonality for our clients, both with SEO and paid search services, as well as for all digital initiatives. Both our paid media and SEO teams use Google Trends for these purposes, sometimes collaboratively. It addresses business problems such as projecting budget allocations, estimating competition, determining opportunity, etcetera.,Great job at estimating seasonality for different industries & areas of interest.
Does well at helping determine potential competition during different times of the year.
Does a good job with helping us determine recommendations for clients in terms of tactics, budgets, etc. throughout the year, and with different strategies.,It would be great if Google Trends had more specific data, and wasn't so aggregated.
We would like if Google Trends could get more granular into different topics or industries.
It would be nice if we could combine Google Trends data with our initiatives in SEO and paid search directly, without having to try to combine & analyze all of that data ourselves.,10,Google Trends has had a positive impact on ROI in terms of helping us project potential costs and returns in different times of the year.
It has also helped with ROI on the agency side, as we're able to back up the numbers & budgets we recommend to our clients throughout the year.
Sometimes the data is not specific enough, however, and can end up being less accurate than desirable, causing different results than we projected.,SEMRush and SpyFu,SpyFu, SEMRushAustin VoigtPredict search trends2019-02-23T11:02:33.919ZGoogle Trends is a free tool from Google that allows users to view trends in search queries over time. I’ve used it in my search marketing agency to forecast seasonal fluctuations in search traffic and compare search queries against one another.,Tracking relative search volume over time.
Comparing volume for multiple search queries.
Forecasting future search volume.,Not a robust keyword tool.
Data is general, not specific.
Would like to see a professional version beyond the free features.,9,Helped improve my quality of work.
Helped predict search queries before they became popular.,Verified UserUse Google Trends to discover market and competitor trends2019-02-04T17:30:10.273ZGoogle Trends is used by the marketing team, and we use it to inform our marketing strategy.
It helps us to understand which of our markets grows or contracts over time, and what terms people use to search in our markets.
We also use it to compare trends over time, so we see how our brand name fares against competitors.,It's extremely easy to use. You don't even need an account and it's free! In terms of accessibility, it's a dream.
It's made by Google, the largest search engine on earth, so you feel the data is reliable.
It creates useful visualizations of the data - including line charts and geographic spreads. It also suggests related topics for further research.,I know Google can't tell us for privacy reasons, but it would be cool to see the actual volume of searches for a term. Everything is shown on a 1-100 scale, which means you only see relative, not absolute data.
Google could let you refine searches a bit more with boolean language.
I'd like to see a feature which lets you select multiple countries at once. You can only select 'worldwide' or a specific country, which isn't too great if you want to group countries e.g. English speaking, Scandinavia, European etc.,9,Google Trends helps us to focus our marketing and content strategy on what people search for.
It gives us a picture of who our competitors are in a market.
It tells us whether our markets are growing or shrinking.,Google Search Console, Google Analytics, HubSpotVerified UserGreat platform to learn about trends2018-08-27T16:06:29.604ZIn our company, Google Trends is currently used by Marketing department. The tool allows us to find out what is trending now, what was in trends before, and even predict what will be trending in the future. The information from Google Trends helps our marketing managers to have more complete picture of the market for better planning.,It is free and always available
User interface is clean and very convenient
Gives lots and lots of valuable data,I wish notifications were more customizable
Reports could be more customizable too
It'd also be great to have company's profile there and share and discuss results with colleagues in live mode,7,We have positive ROI, especially because it's a free tool and we do not invest money, just time,Google Search Console, Moz and Majestic SEO,Slack, WebEx Meetings, LinkedIn Marketing SolutionsVerified UserGoogle Trends | Good for SEO, Social Media Posting, & Online Ads2018-06-07T15:39:25.879ZI use Google Trends to identify popular search topics that may be related to my clients' businesses. Then I can use other tools to extrapolate keywords for SEO purposes. The other way that I use Google Trends is to identify popular topics that I can turn into successful Facebook Ads for use in my clients' advertising campaigns.,Google Trends shows me geographic locations where a particular topic may be useful for advertising.
Google Trends allows me to drill down into those locations to metro and city levels where I can focus on exactly what local business clients need to know.
Google Trends allows me to identify and qualify search terms that my client's need to optimize their websites and social media content for.
Google Trends shows me what people are talking about in a specific location over a specific period of time. This is a great way to know what I should be posting on social media.,It would be nice to have breadcrumbs available so that I can go backward in a particular search. One I click a topic and then click the related terms two or three times, I find that I'm so far down the rabbit hole that the "Back" button in my browser is a really inconvenient way to find my way back to a certain stage of my search. If there were breadcrumbs I could jump directly back to a particular stage and chase another rabbit from there.
It's easy to get lost searching in here for an extended period of time. I would be nice to be able to print a report of my whole session when I have finished.
It would be nice to have a Top Tends board of job searches or other information related to jobs that are currently popular Google searches.,8,I can't really give a measurement of how Google Trends has directly contributed.
Since Google Trends is free I would have to say that it is all positive ROI.
I can say that Google Trends definitely makes it easier to accomplish my business objectives of delivering the most relevant and insightful advice to my clients regarding their SEO, Social Media Publishing, and Online Advertising.,,Google Analytics, Google Data Studio, SEMRushGreg DunganAn amazing free tool from Google to know what the world is searching for the most!!2018-08-17T16:21:16.185ZWe use Google Trends to:
Get to know the latest trends in our businessMonitor marketing performance - How is our product performing in the market?Brand health: How is our brand performing globally?Competitor check- How are my competitors performing?Create better content.SEO (Keyword Research) - Which particular query is searched frequently?,Real-Time data on any given topic using Explore
Point out the latest trends: by default it provides the latest trends from all around the globe on the homepage. I can choose the technology that I am interested in, and start doing some research on the trends. This helps me to strategize better on how to use this technology in my projects.
Clean UI: Simple and Easy UI, easy to navigate.,No Transparency on how the calculation happens at the back end and the numbers are arrived in Google Trends.,9,We go with decisions based on the insights, as the tool is free, the returns are always been wonderful.,Raghu NandhanFind Your Inspiration with Google Trends2018-03-23T19:39:01.599ZI use Google Trends mainly for content ideation. It is a great place to start if you have a specific topic in mind or even if you are looking for that initial inspiration. Google Trends helps me determine what my client's audience is interesting in at that very moment or in the past.,Content ideation. Brainstorming new topics for content your overall strategy and content calendars.
The ability to geotarget helps narrow down what your specific audience is talking about.
Targeting of trends based on a specific industry,Though it has the ability to narrow down results, it would be even better if you could get more specific data
I wish I could easily export data and graphics,9,Google Trends has had a very positive ROI on my client's content marketing strategy. If you have your audience narrowed down and a firm grip on content themes, Google Trends then provides that extra inspiration for finding the right topic.,Soovle,Conductor Searchlight, Screaming Frog SEO Spider, Google AnalyticsJeremy WaszakA great tool to analyze traffic trends on specific domains or events2018-02-28T19:14:11.963ZGoogle Trends is a great tool to discover trends on specific keywords. It is really useful to anticipate traffic increase at some periods of the year (for SEA or SEO campaigns).,Traffic trends,Keyword suggestion
Related keyword traffic trend
Trend on a specific location,7,Small impact (but positive),SEMRush,SEMRush, Ahrefs Site Explorer, Moz, Majestic SEOBrice DelhomeGreat for quick check of keyword searches2018-03-15T19:28:48.317ZAs a website developer, I use Google Trends to make sure that every site I make is optimised for search engines. This is done by researching the trends relating to the clients' industry/business and then implementing those trends into the website's content to ensure that it shows exactly where and when it should [be] in Google.,Provides information on amount of times a keyword is searched
Useful for seeing the location of users searching the keyword
Allows the targeting of keywords based on trends for an industry,I think if they were to add a comparison tool, for comparing multiple keywords it would be very useful
It would also be useful to be able to export this info to a graphic,10,Allows us to help clients appear on Google,Google Adsense,AdWordsVerified UserGoogle Trends: A great place to start in content research2017-10-25T17:49:35.231ZWe use Google Trends to gather topics and research for content curation, content writing, and other content focused activities. It is primarily used by the marketing team to explore topics that would be relevant to our audience and help inspire ideas and brainstorming sessions. Google Trends helps kickstart the creative process for us.,A ton of data: Google Trends has it all.
Easy searching and sorting: Google knows search, and this plays out well in Google Trends.
Geotargeting: being able to zoom in on a specific region is helpful to us.,Top charts: would be nice to include top charts for the current month.
Explainers: would be good to have some information buttons next to graphics and charts to show in depth what criteria go into making those charts.
More images: would be interesting to see trending image searches.,9,It is largely free, so any return is a good one.
Google is the authority in online search, so the data are very reliable.
It is a great tool that anyone can learn quickly, which speeds up our process.,Moz and Analytics SEO,Moz, Yoast Wordpress SEO Plugins, WordPressCaleb UnruhGoogle Trends for fashion retail2018-01-30T22:52:54.319ZWe use Google Trends to track the "health" of our brand and other related search terms within our industry. It's a great way to highlight trends over time and get a perspective of our standing in the digital world in relation to our competitors. It's also useful in assessing the size and scale of fashion trends and where that trend is in it's lifecyce, allowing us to ensure we don't overbuy a dying trend.,Historical data
Search volume tracking
Competitor reports
Visual reporting,Data is aggregated so therefore does not provide detail on the actual volume of search activity online
Some of the industry segmentation could be improved to provider great insight on specific markets,10,Visibility of brand awareness and performance over time in relation to our competitors
Visibility of search volume for our brands in relation to competition
Enable better forecasting and planning for peak trading periods,Google Analytics, Bronto Marketing Platform, CriteoLee WhiteheadGoogle Trends lets you stay ahead of the game!2017-11-29T20:12:17.317ZGoogle Trends is used by the sales and account management functions at my organization as a way to stay on top of what is hot and trending in the neighborhood, allowing the sellers to keep their fingers on the pulse of what the market is interested at the given moment.,Constant refreshing throughout the day
Aggregated results across various categories of interest
Ability to search trends,A little more context as to how long a certain topic is trending
Ability to sort trends by state, not just country
More granular information on trends (i.e. specific members of Trump's administration, rather than the broader topic),7,It has allowed me to relate with my clients more.
I was able to know about a company sale before others in the marketplace, making me more knowledgable/trusted as a partner.
Allowed me to pre-empt certain spending trends via seasonal trends (i.e. healthcare searches spike towards the end of Q4).,Open Web Analytics,ADP Workforce Now, Google Drive, HunterMatthew BernsteinA fun addition to existing tools2018-01-29T20:37:25.016ZI use Google Trends in a limited capacity to make sure we understand the activity around keywords relevant to our organization. It is one of a number of factors we consider when tailoring online and search ads, web content, and other marketing. I also sometimes use it when considering new initiatives, to make sure what we are pursuing is relevant to potential users.,Instant view of trends by geography.
Clear visual indications of change over time.
Easy comparison of multiple search terms.,Limited use when looking for terms specific to organization or industry.
Need to have keywords in mind - difficult to find potential relevant keywords.
Limited integration with Google AdWords, which is probably the most useful application of the data.,8,Free tools means there is no ROI risk.
Limited usefulness as a standalone tool.
Ratio of time spent in tool to useful results is not great.,Google Analytics,Luminate, WordPressVerified UserGreat to help you compare quick hunches2017-07-21T19:54:55.304ZGoogle trends helps us to look at future category and product names. With a similar to current SEO approach we look at whether or not we need to change the way we name our products across the globe. For instance Google Trends also helped us find out that the US en GB market use quite different words in consumer electronics.,Comparison
Global/local views
Branche differentiation,Comparing more than 5 words
Keep track of your searches over time,8,More effective match of product/category naming to consumer search behavior,Google keyword tool and MOZ,Moz, Adobe Photoshop, Evernote, Skype for Business, Join.meRoel TimmermansGoogle Trend - a way to read the mind and interest among a broader population2017-08-11T21:18:09.889ZWe´ve used Google Trends to study the popularity of various IT technical languages, tools and software. It might help us to understand what the undercurrent of interests is out there among the rest of the population - if not industry.,Google has the best available source of data out there for finding out what people actually are thinking about! (Read: searching for...)
Google is innovative in the sense of developing new innovative tools and products within the IT industry.
Google is committing to both using and delivering open source and open standards, which is benefiting everybody, just like how science has always worked. It has even worked as a poster child for other IT-related companies, which have not done this from the very beginning.,Try to compare the two programming languages: Java and Rust. You will see only a straight line on the bottom for Rust, but if you want to see the TREND between those two languages, Google could offer another scaling on the "underdog" search word, to see increase/decrease within the same time frame.
It is possible to download a CSV file, build it into HTML or share it on several social media, but I would like to bookmark any trend I've done and want to repeat at a later stage.
What about making a PNG-file for gluing into a report or other (Google) document?
I would love to see the following features: Mail me if any search item dealing with medicine start increasing within my geolocation; Mail me if any search item dealing within economy start increasing within my geolocation; Mail me if any search item dealing within politics start increasing within my geolocation; Mail me if any search search item start increasing more than ____ percent within my geolocation,10,To be honest - I cannot give any numbers for ROI.,Kjell Arne RekaaGoogle Trends - Quick Review2017-03-16T21:37:14.263ZWe use Google Trends as a forecasting and historical analysis tool. Data from Google trends is used to make decisions, to justify actions and to investigate historical performance.,Easy Interface
Granular Segmentation of data
Data for worldwide or country specific,Mainly just offers one service
Data measured against an index - not a real number
News articles only given some of the time,9,Free tool so very good ROI!
Great for quick visualizations,,AdWords, Bing Ads, Bing Webmaster ToolsEamonn KellyHow helpful is Google Trends in marketing and SEO optimization2016-11-09T17:29:17.964ZGoogle Trends is being used by the website development team at our company. It is being used by the developers to target intended audience by updating the keywords on our website for SEO optimization. It helps us to understand the interests of people in real estate at a particular demography. It also gives us insight about the age group of people looking for apartments or homes to buy. This information helps us to market the right products.,Provides insight based on location, age or particular industry
Good and easy user interface,Maybe include market insights to google trends,9,Helped us reach more users by SEO optimization,Google Analytics, Bing Webmaster ToolsVineeth SubbarayaSee What's Up with Google Trends2017-03-31T14:03:17.192ZA lot of my colleagues and I use Google Trends to stay updated with the current news and happenings pertaining to our clients' companies and the industries they are in. It's not only a good way to stay abreast of what's going on, it's also a good way to see what sources are talking about these companies and what they are saying.,Google Trends send updates to your email directly, and so you get the latest news relating to your areas of interest without having to actively search for them.
Google Trends can be useful for content research because it shows you the top trending stories in any given day.
Google Trends is also great for conducting research regarding a certain topic segmented by location, search topic, year. It's a good way to gauge "seasonality" and "demographic",When you "subscribe" to a certain topic on Google Trends, Google will send emails to your inbox when there are related news. This can sometimes get a bit overwhelming.,9,Google Trends is completely free to use, and I would say that it's very beneficial to use and have a positive impact on ROI,Buzzsumo,Google Analytics, BuzzStream for Link Building, Help a Reporter Out (HARO)Verified User
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Google Trends
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