Google Trends

Google Trends

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Score 8.5 out of 100
Google Trends

Overview

Recent Reviews

Google Trends Review

9 out of 10
May 24, 2021
It is currently being used by different areas within the organization. Not only marketing team, but also commercial and planning and …
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Predict search trends

9 out of 10
February 23, 2019
Google Trends is a free tool from Google that allows users to view trends in search queries over time. I’ve used it in my search marketing …
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8.5
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What is Google Trends?

Google Trends is a search engine optimization software solution offered by .

Entry-level set up fee?

  • No setup fee

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  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Features Scorecard

SEO

8.0
80%

SEO Channels

8.2
82%

SEO Platform & Account Management

3.7
37%

Product Details

What is Google Trends?

Google Trends is a search engine optimization software solution offered by .

Google Trends Technical Details

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Frequently Asked Questions

What is Google Trends?

Google Trends is a search engine optimization software solution offered by .

What is Google Trends's best feature?

Reviewers rate Site recommendations highest, with a score of 10.

Who uses Google Trends?

The most common users of Google Trends are from Mid-sized Companies (51-1,000 employees) and the Marketing & Advertising industry.

Reviews and Ratings

 (98)

Ratings

Reviews

(1-25 of 32)
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Carl Pieri | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Google Trends is very helpful when we are trying to gain a high-level understanding of how certain things are been searched for or how people from across the world are engaging with a different concept in different ways and at different volumes. It helps us understand a large number of folks in a small period of time when it comes to a certain dimension.
  • Visually appealling
  • Simple to use
  • Helpful comparison charts
  • Make it easier to set a custom time range
  • Add context when possible for certain results
  • Related topics don't seem very related to current search.
If you need to understand how the search trends for a given term have changed over time it is incredibly helpful. It is not as helpful if you are looking to see how specific search terms relate to your specific website as the data is general not particularly specific. It's also helpful to see regional differences in search behavior.
Mubin Saiyed | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
We use it to know the keyword search volume, what's the search cycle and how the keywords have varied over time.
  • Search volume.
  • Keyword searching trend.
  • It doesn't show exact search volume but shows a range.
Suited for PPC and content planning.
Score 7 out of 10
Vetted Review
Verified User
Review Source
We have great word-of-mouth referrals, but are working on beefing up our marketing to reach new audiences faster. Google Trends provides an interesting way to see the relative popularity of search terms related to our business over time. My hope is that it will help us identify useful tweaks to make to our current site and content to rank higher for relevant search terms by identifying the terms to focus on.
  • Clean and appealing interface.
  • Easy to change search parameters.
  • Easy to hop between keywords to explore related terms.
  • Only 5 keywords for the comparison chart.
  • Related keywords are somewhat limited.
  • Help screens are less helpful than third-party articles.
Google Trends is useful to get a general feel for relative popularity of search terms, either against each other or over time. This can show you seasonal variations and help choose between similar keywords, as well as providing some very general indications about the popularity of competitors.

On the minus side, I wouldn't use it as the only reference for anything, including choosing keywords. It's a good rough indicator, but not specific enough to use on its own to draw any conclusions.
Score 9 out of 10
Vetted Review
Verified User
Review Source
It is currently being used by different areas within the organization. Not only marketing team, but also commercial and planning and buying teams find useful information from Google Trends, when looking in user behavior and search trends in search queries related to the categories and products we sell, so we can follow it and be able to offer what users are looking for to buy.
  • Rising search queries and trends.
  • Trends across different regions.
  • Product and category seasonality.
  • Values are not absolute numbers, instead of indexed numbers.
Google Trends is very useful when analysing search trends over a specific period of time, as to understand seasonalities and ascending trends, especially when we think about the fashion market, in which new trends arise very fast. It makes it possible to follow these new trends and also compare their volume to existing queries.
Monica Leary | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
I cannot speak for the whole organization but I know the entire Marketing department relies on Google Trends. We use this site to predict ad performance, help us decide on keywords, follow trends of current keywords we are using in campaigns, and also see if there is any seasonality of recurring ups/downs with certain terms. We also use the trending topics feature to see if there is anything relevant there to any of our clients.
  • Allows you to search keywords and phrases in certain locations to see search volumes, this is huge and helps us be successful with our Google Ad campaigns.
  • Shows us insights into trending topics which allows us to stay in the know and apply any relevant trends to current clients.
  • Year in Search and Trending Topics provides us great inspiration for our ads
  • Being able to search in certain locations gives us a ton of help when setting up campaigns and doing our keyword research for clients.
  • Being able to compare multiple keywords or search terms side by side is extremely helpful.
Google Trends helps with the initial planning of a campaign and keyword research but it also aides us when we are optimizing accounts as well. Anyone who advertises on Google should be utilizing Google Trends. It can also be fun to just see what's trending and what people are interested in at the moment, even if it doesn't relate to your advertising efforts. Scenarios where it is less appropriate would be if you aren't in need of advertising help or needing to know what's popular or "tending" at the moment.
Brian Chung | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Google Trends helps us see daily search volume for our organization and competitors. It helps us think through how we want to use keywords to optimize our website and our youtube videos. It also helps us with our advertising and knowing what keywords to use and what people are searching for. This is used in our marketing department.
  • Allows us to look through search data.
  • Easy to use.
  • Very visual and good user interface.
  • I wish I could see more analytics to google trends
  • Better integration with other google products
  • Related search terms could be better
It's good when you start out to use Google Trends. I think most people aren't aware that this is a tool that you can use. When you first start off using it, it helps you to see what keywords people are searching for which can be helpful for your business. It's easy to use and simpler than the other keyword tools out there.
I haven't needed to use any support for Google Trends. However, I've used Google's support in general and it's a hit or miss. Usually, there's a long wait or they don't understand my problem. They are the only ones that can help, so sometimes I feel stuck. They prioritize paying customers for sure.
January 28, 2020

Easy To Use Product

Score 10 out of 10
Vetted Review
Verified User
Review Source
My company uses Google Trends to see how our client's brand name holds up to the broad keywords used to identify the company. The simple graph feature allows us to have a visual of how these general and brand keywords are ranking year over year and month over month to see if we are on track with yearly and monthly trends.
  • Measuring how popular a keyword is.
  • Using graphs to compare the search volume of different queries over time.
  • If monthly searches are around ten or less the graph can be difficult to read.
  • Could provide different types of graphs to show differences.
Google Trends is a great tool to use when doing SEO or PPC for a company. It allows you to see seasonal trends of keywords, both broad and brand, and this gives you an idea of how to optimize your website to be on pace with the trends at hand.
Google Trends can be complicated to get a hold of if there is an issue. It has taken a couple of days before my question is answered about a problem with the system. But Google Trends is very straight forward and easy to use, even if you are not in the field of digital marketing.
Robbin Block | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
I use it for my own consulting business, as well as for my clients' businesses to research seasonality by industry. It's also great for comparing general search terms' volume when doing keyword research.
  • Researching industry seasonality.
  • Researching product purchase intent by keyword search.
  • You can narrow your search by industry, but Google doesn't always have a category that applies. It would be nice to be able to drill down and even search for what may be a closer fit.
  • Perhaps some integration between Keyword Planner and Google Trends would be nice, so you don't have to bounce between them.
Google Trends is a good fit for generalized keyword research and for getting some understanding of seasonality by industry. However, it's really just a start. It doesn't tell the whole story, so typically more research is required for decision making. I use it when teaching marketing classes to get people excited about doing their research because it provides an immediate, visual result. It also gives newbies insight into how Google "thinks".
It's really not applicable. I've never needed or requested support for Google Trends.
November 05, 2019

Google Trends is Neat!

Austin Voigt | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Review Source
We utilize Google Trends to estimate seasonality for our clients, both with SEO and paid search services, as well as for all digital initiatives. Both our paid media and SEO teams use Google Trends for these purposes, sometimes collaboratively. It addresses business problems such as projecting budget allocations, estimating competition, determining opportunity, etcetera.
  • Great job at estimating seasonality for different industries & areas of interest.
  • Does well at helping determine potential competition during different times of the year.
  • Does a good job with helping us determine recommendations for clients in terms of tactics, budgets, etc. throughout the year, and with different strategies.
  • It would be great if Google Trends had more specific data, and wasn't so aggregated.
  • We would like if Google Trends could get more granular into different topics or industries.
  • It would be nice if we could combine Google Trends data with our initiatives in SEO and paid search directly, without having to try to combine & analyze all of that data ourselves.
We really love using Google Trends for helping our clients in the digital space, both in terms of SEO and paid media strategies. It helps us get a better feel for the landscape of different industries online, the demand for products & services, the competition in those spaces, the seasonality that occurs, and how our strategies fit into all of those things.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Google Trends has proven to be a great tool when assessing how what the public are researching about our company, as well as an easy way to see how issues (both positive and negative) are playing out on the search engine.
  • Ability to compare different search terms against one another.
  • Ability to show search interest over a period of time.
  • A relatively simple graphic interface to show how issues are being searched online.
  • Some of the data is a bit lacking as it only shows Search Interest over time and not actual searches.
  • Google Trends always defaults to the USA. It would be nice if it would save your search preference.
  • It would be helpful if it also helped to present the top search results over time.
Google Trends is helpful in being able to provide a quick assessment as to what your customers might be searching for as it relates to your company or services. It is also a free tool.
Google Trends is a self-serve tool, there is very little support or documentation to go with it. That said, it is simple and straightforward to use.
Lindsay Halsey | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Google Trends is a great resource to see what is trending on Google. We use it as a tool at our search engine marketing agency to have a broader context around keyword fluctuation for seasonal and year over year trends. It provides us with insights we can share with our customers on what is happening in their industry space.
  • Google Trends shares interest in a keyword or topic over time.
  • It allows you to filter by geographic area.
  • Google Trends shares related topics and queries.
  • The data nicely exports to a CSV file. It would be nice to be able to also export to PDF as a more styled way of sharing this information with teams.
It's well suited for anyone interested in SEO as it provides a big-picture look at the interest in keywords over time.
There is no support for Google Trends.
Todd Dodge | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Our marketing department for our travel tour operator uses Google Trends to help identify certain keywords and trends in searches being used and where in the world they are searched. this better helps us determine where our next destination will be, where our current destinations are under-performing, etc. Google Trends has been a great tool for us in our business.
  • keywords
  • insights
  • analytics
  • more information
  • vague
  • multiple keyword searches
Google Trends is well suited for tasks such as finding out where certain topics are being searched for more frequently, the trend of that keyword over time, and which topics are at the top of the search lists.
I haven't particularly used Google Trends support services like I have for Google Ads or Google Analytics, etc, but I know Google tends to be very good with their support services, so I imagine its the same with their Google Trends support services as well.
Brittney Collier | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
I have used Google Trends within the marketing team at my organization to support sales. The platform enables us to incorporate SEO into our content creation process by understanding how our audience discovers content that is relevant to our products. In addition to giving us insight into the needs of our customers, it has definitely helped us increase web traffic and generate leads for the sales team.
  • I love how Google Trends presents the popularity of a specific query by location. For example, my product may be more popular or more "searched" in a specific state or city. This helps a lot for direct mail campaigns or any sort of in-person marketing efforts like events or pop-ups. You could use the information from Google Trends to decide what locations will be more receptive of your product/industry or you could see where people have little to no interest and build a brand awareness campaign focusing on those areas.
  • Another great feature within Google Trends is that it shows "Related Queries", which are basically suggestions of better keywords or phrases to incorporate into your content. If you search for data on a keyword you're using that's too broad (your content won't stand out among other web pages) or too narrow (not many potential customers are searching that keyword or phrase), Google Trends will suggest a related keyword or phrase that is more appropriate or trending at the moment. You could go back and incorporate these phrases into your content so that it's more likely to be found on search engines.
  • Within the Google Trends "Related Topics" section, you can choose whether you want to see topics that are "Top" or "Rising". I like this feature because looking at a "Rising" topic can help you create content that's more likely to be seen - especially if you're a beginner. Most topics that are in the "Top" category can have thousands of web pages that you're competing against and you can feel like your content is drowning. But the topics in the "rising" category can be great for newer sites that haven't developed authority online yet. You can write on one of these topics and be one of the first sites to create content on that topic, which gives you a head start over other sites.
  • Google Trends "Categories" is also a great feature. If you don't have any content ideas for your website, you can easily find inspiration by selecting a category that's relevant to your industry. The top keywords or topics will come up and you can create content on those topics to increase your number of web visitors. For example, if you work in the fashion industry and you don't have content ideas, you can have Google Trends generate data for the "Beauty & Fitness" or "Shopping" categories to see what's trending. Google will tell you if a specific brand, person, or event is trending and you could write an article based on one of those trends. Since people are searching for that topic, your content will be seen. This is a great way to create timely content even if you're new to an industry or simply haven't kept up with it.
  • I think that Google Trends needs a tutorial mode or some sort of instructional pop-ups. The only reason why I understand how or why the information on Google Trends is useful is that I took a course on it prior to using it professionally. For a beginner, it's very possible that you could look at all of the graphs and information available and have no idea how you can apply it in your role. It would be helpful if each feature gave examples on how it could be used. However, Google Trends is free and this is the only con I see within the platform.
Google Trends is appropriate in so many scenarios, but I definitely suggest it for content ideas and inspiration. Many people utilize it after already writing their content to add in popular phrases or words, but that is not enough. The platform should be used prior and during the content creation process so that you can use the data to see what your audience/customers are interested in at the moment and create the content based on their interests. It can help, but I find it much less appropriate to use it after your article, eBook, etc. is already written. Maximize on this useful tool by ensuring the topic you're writing about is relevant in the first place before simply adding in popular keywords. An article that's written based on what's trending will be far more successful than an article that solely has popular phrases added to it.
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Google Trends to analyze keywords and popular search terms. It helps us target the keywords we want to use for our blog posts and social media posts.
  • Gives insight into what keywords are popular.
  • Gives suggested topics/ keywords.
  • Some reports are not available for certain keywords due to insufficient data.
It's a free tool every marketer needs to know. It's very handy when you are searching for a popular topic to write about or searching for the right keywords/terms to use in your blog posts or websites.
February 23, 2019

Predict search trends

Score 9 out of 10
Vetted Review
Verified User
Review Source
Google Trends is a free tool from Google that allows users to view trends in search queries over time. I’ve used it in my search marketing agency to forecast seasonal fluctuations in search traffic and compare search queries against one another.
  • Tracking relative search volume over time.
  • Comparing volume for multiple search queries.
  • Forecasting future search volume.
  • Not a robust keyword tool.
  • Data is general, not specific.
  • Would like to see a professional version beyond the free features.
Well suited for casual research for search volume over time. Not a robust or comprehensive tool by any means. Won’t help you rank for specific queries. I’ve always used Google Trends to fill in pieces of the puzzle I may have been missing and to get inside the heads of search engine users.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Google Trends is used by the marketing team, and we use it to inform our marketing strategy.

It helps us to understand which of our markets grows or contracts over time, and what terms people use to search in our markets.

We also use it to compare trends over time, so we see how our brand name fares against competitors.
  • It's extremely easy to use. You don't even need an account and it's free! In terms of accessibility, it's a dream.
  • It's made by Google, the largest search engine on earth, so you feel the data is reliable.
  • It creates useful visualizations of the data - including line charts and geographic spreads. It also suggests related topics for further research.
  • I know Google can't tell us for privacy reasons, but it would be cool to see the actual volume of searches for a term. Everything is shown on a 1-100 scale, which means you only see relative, not absolute data.
  • Google could let you refine searches a bit more with boolean language.
  • I'd like to see a feature which lets you select multiple countries at once. You can only select 'worldwide' or a specific country, which isn't too great if you want to group countries e.g. English speaking, Scandinavia, European etc.
Google Trends is well suited to giving you an overview of how a market or brand trends over time. It will tell you whether terms are becoming more or less popular, which helps you to plan which content to write.

It also helps you do competitor research for a market - it tells you which brands people search for most, which is a decent proxy for market share.
Rachel Hensley | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
As a blog looking to make an impact on our region we study Google Trends in order to find out what is trending not only nationally but at a state and local level as well. One of the best features of Google Trends is the ability to study a phrase/trend over time. I love looking at things in terms of a year because you can understand what months certain subjects have more or less interest and you can create your content around that. I also love the related query options so you can also see other relevant subjects.
  • Explains interest over time.
  • Gives other relevant search information.
  • Breaks down information by subregion.
  • I wish you could go deeper into the subjects, like see the individual search results.
  • I also wish that you could really define the subregions and go to a city by city level.
  • It would be nice if you could organize material by age group and genders.
It's great for general information. If you are looking to start a content strategy or need some fresh ideas this is the place to start. But I wish it did dive deeper into a few of the things I mentioned previously.
Score 7 out of 10
Vetted Review
Verified User
Review Source
In our company, Google Trends is currently used by Marketing department. The tool allows us to find out what is trending now, what was in trends before, and even predict what will be trending in the future. The information from Google Trends helps our marketing managers to have more complete picture of the market for better planning.
  • It is free and always available
  • User interface is clean and very convenient
  • Gives lots and lots of valuable data
  • I wish notifications were more customizable
  • Reports could be more customizable too
  • It'd also be great to have company's profile there and share and discuss results with colleagues in live mode
Google Trends is well suited for anyone who wants to see what is trending. Both businesses and individuals can use the platform for collecting valuable data. It is also a great platform for researchers and students, as it is always good to know how different topics were trending over the time.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Google Trends to:
  • Get to know the latest trends in our business
  • Monitor marketing performance - How is our product performing in the market?
  • Brand health: How is our brand performing globally?
  • Competitor check- How are my competitors performing?
  • Create better content.
  • SEO (Keyword Research) - Which particular query is searched frequently?
  • Real-Time data on any given topic using Explore
  • Point out the latest trends: by default it provides the latest trends from all around the globe on the homepage. I can choose the technology that I am interested in, and start doing some research on the trends. This helps me to strategize better on how to use this technology in my projects.
  • Clean UI: Simple and Easy UI, easy to navigate.
  • No Transparency on how the calculation happens at the back end and the numbers are arrived in Google Trends.
It is well suited if you are looking for- best keywords, latest/hottest trends, competitors' checks. It is not well suited if your site doesn’t have a high traffic rate, because then Google Trends estimates the visits of your website, which might not be accurate.
Greg Dungan | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
I use Google Trends to identify popular search topics that may be related to my clients' businesses. Then I can use other tools to extrapolate keywords for SEO purposes. The other way that I use Google Trends is to identify popular topics that I can turn into successful Facebook Ads for use in my clients' advertising campaigns.
  • Google Trends shows me geographic locations where a particular topic may be useful for advertising.
  • Google Trends allows me to drill down into those locations to metro and city levels where I can focus on exactly what local business clients need to know.
  • Google Trends allows me to identify and qualify search terms that my client's need to optimize their websites and social media content for.
  • Google Trends shows me what people are talking about in a specific location over a specific period of time. This is a great way to know what I should be posting on social media.
  • It would be nice to have breadcrumbs available so that I can go backward in a particular search. One I click a topic and then click the related terms two or three times, I find that I'm so far down the rabbit hole that the "Back" button in my browser is a really inconvenient way to find my way back to a certain stage of my search. If there were breadcrumbs I could jump directly back to a particular stage and chase another rabbit from there.
  • It's easy to get lost searching in here for an extended period of time. I would be nice to be able to print a report of my whole session when I have finished.
  • It would be nice to have a Top Tends board of job searches or other information related to jobs that are currently popular Google searches.
Google Trends is well suited for inspiring ideas for relevant social media publishing, SEO, and advertising ideas. It is also well suited for finding influencers to contact for influencer marketing and to see popular images searches on Google. Finally, Google Trends is well suited for comparing the search activity for one topic against another to see how they measure up. I do this sometimes when I need to see how a client's website searches stack up against the competition.
Jeremy Waszak | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
I use Google Trends mainly for content ideation. It is a great place to start if you have a specific topic in mind or even if you are looking for that initial inspiration. Google Trends helps me determine what my client's audience is interesting in at that very moment or in the past.
  • Content ideation. Brainstorming new topics for content your overall strategy and content calendars.
  • The ability to geotarget helps narrow down what your specific audience is talking about.
  • Targeting of trends based on a specific industry
  • Though it has the ability to narrow down results, it would be even better if you could get more specific data
  • I wish I could easily export data and graphics
Never live or die off of one data set. While Google Trends provides useful trend data for content ideation, I wouldn't base overall strategy on just Google Trends data.
Score 10 out of 10
Vetted Review
Verified User
Review Source
As a website developer, I use Google Trends to make sure that every site I make is optimised for search engines. This is done by researching the trends relating to the clients' industry/business and then implementing those trends into the website's content to ensure that it shows exactly where and when it should [be] in Google.
  • Provides information on amount of times a keyword is searched
  • Useful for seeing the location of users searching the keyword
  • Allows the targeting of keywords based on trends for an industry
  • I think if they were to add a comparison tool, for comparing multiple keywords it would be very useful
  • It would also be useful to be able to export this info to a graphic
It is most suited to web agencies and SEO companies that are optimising websites to make sure they appear properly in Google.
Brice Delhome | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
Google Trends is a great tool to discover trends on specific keywords. It is really useful to anticipate traffic increase at some periods of the year (for SEA or SEO campaigns).
  • Traffic trends
  • Keyword suggestion
  • Related keyword traffic trend
  • Trend on a specific location
Particularily useful to analyze trends for specific events (Christmas, etc.) or to see evolutions on accessories demand after the launch of a specific product (ex: iPhone X).
Lee Whitehead | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Google Trends to track the "health" of our brand and other related search terms within our industry. It's a great way to highlight trends over time and get a perspective of our standing in the digital world in relation to our competitors. It's also useful in assessing the size and scale of fashion trends and where that trend is in it's lifecyce, allowing us to ensure we don't overbuy a dying trend.
  • Historical data
  • Search volume tracking
  • Competitor reports
  • Visual reporting
  • Data is aggregated so therefore does not provide detail on the actual volume of search activity online
  • Some of the industry segmentation could be improved to provider great insight on specific markets
Trend forecasting
Brand awareness measurement
Historical event analysis i.e: "Black Friday" peaks vs previous years
Score 8 out of 10
Vetted Review
Verified User
Review Source
I use Google Trends in a limited capacity to make sure we understand the activity around keywords relevant to our organization. It is one of a number of factors we consider when tailoring online and search ads, web content, and other marketing. I also sometimes use it when considering new initiatives, to make sure what we are pursuing is relevant to potential users.
  • Instant view of trends by geography.
  • Clear visual indications of change over time.
  • Easy comparison of multiple search terms.
  • Limited use when looking for terms specific to organization or industry.
  • Need to have keywords in mind - difficult to find potential relevant keywords.
  • Limited integration with Google AdWords, which is probably the most useful application of the data.
It is well suited for fact-checking assumptions about user needs for search engine optimization, making decisions about search engine marketing, and analyzing performance of organization-specific keywords or campaign phrases. It is not as useful for predictive modeling or planning ahead for new initiatives. It's one helpful tool in a much larger toolbox.