Gain Visibility and Alignment Almost Instantly
July 19, 2021

Gain Visibility and Alignment Almost Instantly

Ryan Hilliard | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Gtmhub

We use Gtmhub as the strategic planning framework for our marketing efforts. LifeOmic is a multi-faceted software company with products that span D2C, B2B and enterprise. Gtmhub supports the visibility and alignment of our marketing efforts to ensure we achieve our overarching company goals. We use it across our demand generation, product and content teams.
  • Aligning to overarching goals
  • Relatively simple to use UI with a great recommendation engine as you are building OKRs
  • A lot of support resources for the product as well as for orgs implementing OKRs for the first time
  • Sometimes can lag a bit - not a deal breaker but an opportunity to be a bit more zippy
  • Connecting objectives and sub-objectives
  • The whiteboard funtionality is useful for planning
  • Inline feedback of OKR creation to make sure things are measurable/tangible and progress oriented
  • Better visibility and support across the team
  • Much easier to maintain than a spreadsheet
  • High completion rate of tactics to support goals

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Gtmhub is great for aligning cross-functional marketing team members on centralized goals. In general, different positions have different tactics to support the same goal and Gtmhub provides really easy visibility into how each person is contributing. OKRs are a relatively straightforward framework but Gtmhub helps make the planning process much more straightforward than a makeshift or manual solution.