Vidyard Reviews

Vidyard's hosting and personalized services are more suited for organizations that are already familiar with video marketing across the enterprise. This works well for organizations that have an internal video production team or are utilizing agencies for the delivery of their video assets and campaigns. Vidyard shines in the enterprise market based on the depth of the API integration with CRM, marketing automation platforms and sales enablement platforms.

My recommendation for companies that do not fit the above is to look at Vidyard GoVideo which is specifically suited for video use cases like one to one video for sales outreach or customer support cases to include video in emails and outreach. This is where I would start for companies that are just getting into video and may not have current video assets to leverage. User-based video is effective and GoVideo can be used for free to get your feet wet.

It is well suited when working in Saas. You can easily work with your software/tool, record your audio on top, and send it immediately. It is also helpful when looking to explain something that is on a web page when a screenshot won't do.

If you're using an email or marketing automation tool, you should also be using Vidyard. If not, you might wait until you're ready to start tracking prospect actions and creating a lead scoring strategy.

As mentioned previously Vidyard has been great for both our Sales and Support teams with being able to send quick custom videos to help either close the sales loop more quickly or provide more custom hands-on support. It has made our quality of support much higher and even more efficient.

I use Vidyard to tell people what they’ve done well, as a feedback tool. I also use Vidyard as a way to connect with someone after I’ve met with them to summarize what we talked about in the meeting.

Vidyard is great for teams that have a focus on using video to convert leads.

Well suited for organizations selling into enterprises with a long sales cycle, to engage with prospects throughout their journey. Easy for sales teams to use. Great for inserting videos into emails, but pretty limited beyond that.

Vidyard is great for anyone who is trying to convey more information in a more gripping way via email. Especially if you have an interest in tracking who is interacting with those emails/videos.

It is well suited for sales organizations to personalize their outreach at all levels. From sales development to account management. It would be best for products that are easily demonstrated to show glimpses.

If you are just looking to host and embed videos then there are a ton of competitors in this space that do a great job. If you are looking for a full-scale video solution that is highly customizable then Vidyard is the way to go. It really depends on your needs.

Vidyard is an amazing tool, if the teams actually use the software. The videos are very catchy in an email and I see a great click through rate. As with most tools, it can easily be forgotten and reps on our team can go weeks without sending any videos or even logging in.

Vidyard is a great solution for a B2B organization that needs to distribute video content.

Very well suited for the sales team that wants to hyper-personalize messaging. We've doubled our response rate when we include video into our initial reach out. Our marketing team uses Vidyard to host different videos that they can then track the analytics and see exactly how many times and for how long people are watching the videos.

Definitely useful for larger SaaS businesses who have a sales process created and can see where video fits in. GoVideo lets employees quickly create video without needing equipment, planning etc. But for videos for a larger audience you're going to want some in-house video skills or budget to hire out. As well, a lot of Vidyard's real value comes when you have enough inbounds to lead capture and gather analytics on those visitors.

Well suited for a robust video strategy.

We really wanted this to be a tool the sales team could leverage in their prospecting and outreach. I think, under the right circumstances, it would be invaluable in that use case. But for us, we have found it more valuable on the marketing side. Perhaps as our team grows more, we will find a stronger use case on the sales side.

It works best for me towards the end of an email Cadence with SalesLoft. It also works great when we make a quick, cool video before a conference. It gets people to recognize us and even want to meet up with us.

It is a great platform for hosting our full library of video content - I've never had the system go down or be unavailable - and the embed capabilities make it easy for me to update video content without having to update each instance of that content being used (for example, when a video might be available to watch in more than one place on our website.) However, the majority of the really cool features that vidyard offers aren't all that useful for me - either because of a lack of integration capability for the CRM system my company uses, or because I am the only user in my organization, and so the the admin/user features built into Vidyard are just overkill in my case.

I think overall Vidyard is a great product and I would recommend them to any small to mid-size business. I would assume larger/enterprise size businesses would require a lot more reporting options. Vidyard is perfect if you are looking at an alternative to hosting all your videos on Youtube and want to cleanly display them all on your website.

Check out these links to our content we've published using Vidyard:

The core purpose of Vidyard, that is, "just" analytics on your videos, is well met by the software and the (admittedly quite amazing) customer service. Just being able to see what videos people watch, and how much of it they actually watch (and/or engage with), and even details like being able to A/B test video splash screens, makes Vidyard already worth it.

Some features are a little less built out, such as their Vidyard Engage (now Viewedit) product, which is a method of sending out customized videos via email that only seems to work on Gmail, and not all email clients. And its current Marketo integration is not particularly efficient (though it's supposed to improve soon), with the native Vidyard lead gen forms being not as robust. However, Vidyard's core product definitely has great potential and I am confident they'll continue to grow and improve.

My experience with Vidyard is from the integration with Marketo and the data points it can feed to it. I think the tool does a great job.

The integration works extremely well with Marketo to Salesforce, meaning our whole team can see the results with video marketing. I also really enjoy their resource hub... any marketer at level has the opportunity to learn and implement video marketing tactics. Their video player is also quite flexible. You can do everything from personalized video, interactive video, and context based calls-to-action.

If you are using video as part of your marketing strategy (which you SHOULD be), Vidyard is a must.

Unlike some other video CMS systems, Vidyard is purpose-built for B2B video marketing. It integrates nicely with our marketing automation system (Eloqua) so we can actually track when and how actual leads are consuming video content. This can be a very powerful buying signal to share with sales. And I've found that when adding calls to action directly to video content I've seen much higher form conversion rates than traditional channels like web or email.