Hatchbuck has been a Game Changer for the University at Albany executive Weekend MBA Program!
Updated March 16, 2016

Hatchbuck has been a Game Changer for the University at Albany executive Weekend MBA Program!

Donald G. Purdy, M.A. | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Hatchbuck

I've been using Hatchbuck since the middle of last year and it has literally been a game changer for me. It has enabled me to automate a lot of my recruiting, which has saved me a great deal of time and has made for a much more efficient and effective operation. I'm now able to communicate relevant content to my stakeholders on a regular basis, eliminating certain prospects from falling through the cracks. I also know clearly how many prospects I have in my sales funnel and exactly what stage they are at in the process. Night and day from my previous CRM!
  • The online forms capability has been amazing. I'm able to connect my landing page to Hatchbuck and a prospect's information is automatically transferred into a record, eliminating data input time, once they click submit.
  • I use the campaigns feature quite a bit. In fact, I'm running 12 now and will be developing a few more.
  • Notifications and Tasks. Notifications have been important to me by letting me know when prospects hit a certain threshold or level of interest. Once notified, I can follow up with. Tasks enable me to connect with certain people in meaningful ways to enable we keep their top of mind awareness.
  • It took me a few months but I also use the Deals feature. I established quite a few stages for each deal and I'm able to track how many "hot" prospects I have and where they are in the sales funnel. I didn't have this capability before I started using Hatchbuck.
  • They may be a little behind the curve when it comes to some of the advanced features, such as integrating various calendars and e-mail clients.
  • I would like to see them more integrated with social media platforms, such as keeping track of social media activity and adding more platforms that they track within a record.
  • The onboarding process was a bit bumpy and took much longer than expected.
  • I have close to 80 deals in my sales pipeline. Using my previous CRM, I didn't have a good handle on where I stood.
  • It's been a huge time saver. Rather than having to input everything into a prospect record once someone shows interest, everything is automated.
  • I am now well informed ... I now know when someone visits a page or clicks a link. Hatchbuck also provides me with metrics on the e-mails that I have sent. Each night, I get an e-mail that tells me the number of e-mails sent, opens, link clicks, bounces, unsubscribes, and spam complaints.
I probably reviewed seven or eight CRMs, most notably Salesforce and a host of others. Some didn't seem intuitive to use, some had poor customer service, and some had constraints that were a deal breaker. Salesforce, for example has a daily e-mail limit of 250 ... I send out as many as 1,000 on certain days. Some CRMs require purchasing apps and add-ons to increase their functionality. Hatchbuck is all inclusive and just about ready to use right "out of the box."
It is very easy and intuitive to use and I think is best suited to a smaller company. Although it suits my needs quite, quite well, I'm not sure how its functionality would translate into a larger company with more complex operations. A company may want to ask about Hatchbuck's reporting function, which may not be robust enough for some.

BenchmarkONE Feature Ratings

WYSIWYG email editor
Landing pages
Email deliverability reporting
List management
Lead nurturing
Lead scoring and grading
Data quality management
Automated sales alerts and tasks
Social profile integration
Standard reports
Custom reports
Not Rated

Using Hatchbuck

It has just about everything I want and then some. What I want but they don't have - calendar and e-mail integration, social media integration, and a mobile app, I believe are all in the works for a future release.

Hatchbuck Reliability

There has never been any downtime for Hatchbuck, which is very reassuring for me as I market and recruit strenuously for the University at Albany's executive Weekend MBA Program. Hatchbuck team members have also been available when I have reached out to them with questions or issues. With one exception, where one of my e-mails became lost in the Internet "black hole," they have gotten back to me in very timely fashion!