Great platformMarch 28, 2015SaveGreat platformMark NienhueserAdvertising DirectorMissouri Press AssociationMarketing and Advertising, 11-50 employeesScore 9 out of 10Vetted ReviewVerified UserOverall Satisfaction with HatchbuckUse Cases and Deployment ScopeWe use Hatchbuck as a CRM / email tool.EditPros and ConsWe like the ability to see who opens emails.Clean and crisp look.I do not know enough yet.Edit ProsEdit ConsEditReturn on InvestmentIncreased employee efficiencyCustomer serviceEditAlternatives ConsiderednoneEditLikelihood to Renew8Overall very happy, lots to learn how to use.EditLikelihood to RecommendHatchbuck [works well as a CRM} and [is well suited for] setting up campaigns to automatically run.EditBenchmarkONE Feature Ratings Email & Online Marketing5.7WYSIWYG email editor1Dynamic contentNot RatedAbility to test dynamic content1Landing pages9A/B testing1Mobile optimization10Email deliverability reporting10List management8Lead Management1.3Lead nurturing automation1Lead scoring and grading2Data quality management1Automated sales alerts and tasks1Campaign Management9.0Calendaring9Event/webinar marketing9Social Media Marketing1.0Social sharing and campaigns1Social profile integration1Reporting & Analytics7.7Dashboards10Standard reports10Custom reports3Platform & Infrastructure2.2API2Role-based workflow & approvals1Customizability7Integration with Salesforce.com1Integration with Microsoft Dynamics CRM1Integration with SugarCRM1Edit
March 28, 2015SaveGreat platformMark NienhueserAdvertising DirectorMissouri Press AssociationMarketing and Advertising, 11-50 employeesScore 9 out of 10Vetted ReviewVerified User