Overall Satisfaction with HubSpot CRM
We use HubSpot for lead nurturing campaigns across multiple persona groups. These campaigns include landing pages, emails, and ROI tracking efforts. Because of HubSpot we are able to learn more about our current customers and also utilize the list tools to segment our contacts for increased rationalization.
- Responsive technical team that can assist with every issue in a thoughtful and delightful way
- Workflow tool is very visual and easy to understand as you build out automated campaigns
- Email and landing page metric page layouts make it easy to identify how your efforts are performing
- Reports for lifecycle changes – for instance seeing the average amount of time a lead is a lead before becoming a customer
- More inclusive contact list parameters when dealing with adding multiple lists – for instance including a “contains” option instead of needing to add each list individually
- More options for utilizing UTM parameters – for instance, expanding the “other campaigns” option for source on landing pages for a more accurate view on first glance
- HubSpot has allowed us to test our messaging to different groups and identify the messages that resonate best
- Because of HubSpot, we can identify which marketing channels are driving the best results on landing pages
- We are now capturing and nurturing leads based on their persona and can now target those leads with personalized messaging