HubSpot is “Spot On” with helping us achieve our goals
August 30, 2017

HubSpot is “Spot On” with helping us achieve our goals

Alycia Lambert | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with HubSpot CRM

We use HubSpot for lead nurturing campaigns across multiple persona groups. These campaigns include landing pages, emails, and ROI tracking efforts. Because of HubSpot we are able to learn more about our current customers and also utilize the list tools to segment our contacts for increased rationalization.
  • Responsive technical team that can assist with every issue in a thoughtful and delightful way
  • Workflow tool is very visual and easy to understand as you build out automated campaigns
  • Email and landing page metric page layouts make it easy to identify how your efforts are performing
  • Reports for lifecycle changes – for instance seeing the average amount of time a lead is a lead before becoming a customer
  • More inclusive contact list parameters when dealing with adding multiple lists – for instance including a “contains” option instead of needing to add each list individually
  • More options for utilizing UTM parameters – for instance, expanding the “other campaigns” option for source on landing pages for a more accurate view on first glance
  • HubSpot has allowed us to test our messaging to different groups and identify the messages that resonate best
  • Because of HubSpot, we can identify which marketing channels are driving the best results on landing pages
  • We are now capturing and nurturing leads based on their persona and can now target those leads with personalized messaging
HubSpot is very well suited for organizations looking to obtain and nurture leads and learn more about their existing customers. Organizations without specific persona groups may have a more difficult time getting the most from the platform because the system works best with personalized efforts.

HubSpot CRM Feature Ratings

Customer data management / contact management
8
Workflow management
8
Territory management
Not Rated
Opportunity management
Not Rated
Integration with email client (e.g., Outlook or Gmail)
Not Rated
Contract management
Not Rated
Quote & order management
Not Rated
Interaction tracking
7
Channel / partner relationship management
Not Rated
Case management
9
Call center management
10
Help desk management
Not Rated
Lead management
9
Email marketing
9
Task management
Not Rated
Billing and invoicing management
Not Rated
Reporting
7
Forecasting
Not Rated
Pipeline visualization
Not Rated
Customizable reports
Not Rated
Custom fields
8
Custom objects
6
Scripting environment
Not Rated
API for custom integration
6
Not Rated
Role-based user permissions
Not Rated
Single sign-on capability
Not Rated
Social data
7
Social engagement
Not Rated
Marketing automation
9
Compensation management
Not Rated
Not Rated
Mobile access
Not Rated