Cognos review
Brian Schwartz | TrustRadius Reviewer
October 31, 2013

Cognos review

Score 8 out of 10
Vetted Review
Verified User
Review Source

Modules Used

  • Report Studio

Overall Satisfaction

  • Daily KPIs including Daily Registrations, New Client conversions, Channel by Channel Breakdowns, Existing Client Base Revenues
  • YOY comparisons regarding new client acquisition and total spending
  • Client lifetime values from a particular referring source, helps determine traffic quality
  • Functions better in IE would prefer to use in Firefox or Chrome
  • Would be great to have a preview option to see how the reports would render
  • Setting up filter expressions can be cumbersome, would be nice to double click presentation layer to instantly apply filters
  • We've been able to determine near real-time ROI on ad campaigns that get billed on a cost per impression basis, allowing us to optimize the campaign more effectively.
It's been a really helpful tool to determine key peformance indicators and metrics including but not limited to new clients acquired, new client spend, lifetime value of clients as well as registration to paid client conversion rates.
It helps us make quicker more efficient business decisions. These include but are not limited to terminating ad campaigns, increasing adverting spend in a particular area as well as where to plan for more R&D.