IBM Cognos Review
October 31, 2013
IBM Cognos Review
Score 9 out of 10
Vetted Review
Verified User
Software Version
10.1
Modules Used
- Powerplay
- Report Studio
- Query Studio
- Event Studio
Overall Satisfaction
- Cube Analytics for slicing and dicing data is extremely good.
- Report outputs with finesse helps in the delivery modes and outputs.
- Event Studio is effective at sending alerts based on data analysis.
- Ease of use and self-service for business users.
- With large volumes of data, the performance becomes an issue and the product does not scale easily.
- Cubes have a limitation on size.
- While dashboards are great, creating them in Report Studio sometimes gets very tricky and time consuming.
- The BI reports are the bread and butter for the Guthy-Renker business users. they are the primary drivers for the business. Cognos drives this.
- the KPI's via Cognos include cost per order (CPO) - to help optimize media spend; Sales $, Return $, Average Order Value, etc. all these help in upsells, conversion.
- Customer Retention area and Financials leverage Cognos across the board too, and this has had a positive impact on the ROI.
Evaluation and Selection
MSRS was relatively new
- Product Features
- Product Usability
- Product Reputation
- Prior Experience with the Product