What, son?
May 20, 2016

What, son?

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with IBM Watson Analytics

I am testing out a variety of analytics platforms to get a better understanding of which product is best to use. I typically input ad campaign data and focus on a variety of metrics to see causation and correlation between the marketing efforts and the client company's performance (website, revenue, etc.). This is a great way to verify whether or not advertising is working towards improving KPIs and figure out where to focus the spend on.
  • Great for visualizing data in an appealing way.
  • Makes analytics and the process of "asking questions" very easy for people.
  • Learning how to work the product is easy as well.
  • Ability to link to a variety of data sources.
  • Shortcuts are great, but sometimes provide a roadblock when trying to dive deeper into the data.
  • Customizing the look of charts would be great.
Watson makes it easy to do analysis. A good scenario to use it would be when trying to analyze a set of data and find insights that normally wouldn't be so easy to find when looking at the original data as a whole. When someone needs to ask a question about how a set of data points relate to each other, Watson is the way to go.

IBM Watson Analytics (discontinued) Feature Ratings