Effective, but has its limitations
February 03, 2019
Effective, but has its limitations
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with iMovie
As the Audio / Visual Coordinator for a multi-campus religious organization, iMovie was one of the applications used to produce weekly video material for our weekly services, online content, promotions & marketing, and community service. In conjunction with Adobe Photoshop for graphics, iMovie was used to assemble weekly sermon videos for YouTube. It was also used to create sermon bumpers and other mini-movies related to weekly sermons. In addition to sermon materials, iMovie was used for editing short promotional videos promoting special events on our Facebook and other social media pages.
- Easy to Use
- Free (with compatible Mac)
- iPhone and iPad (iOS) version available
- Only available on Mac (no Windows version)
- Lacks advanced video editing functionality
- iMovie allowed us to create basic video productions with minimal initial investment.
- By implementing video content on social media, noticed moderate to significant increase in social media traffic and interaction
While iMovie worked for our organization for a while, we eventually moved to other software to create our video media content. iMovie was a great fit for entering into the realm of video content creation, but lacked the functionality provided by Final Cut Pro X and Adobe Premiere Pro in terms of adding and controlling specific aspects of effects to our productions.