Video Editing Software

What is Video Editing Software?

Video editing software provides a platform for producing, uploading and editing high-quality video. These platforms include tools for clipping or applying effects to video and associated audio as well as exporting the finished product into the desired file type.

More sophisticated platforms have tools that allow advanced editing and video creation. Some even provide basic email marketing and video analytic tools to maximize return on promotional videos.

Features & Capabilities

Basic video editing software contains the following features:

• Join or trim video clips

• Complete basic editing such as adjust brightness and contrast, crop, and rotate

• Convert video file into different video file types

Mid-range and high-end solutions include the following features:

• Adjust audio tracks or add voice over

• Apply corrective video filters

• Add special effects

• Create video transitions such as fade in and out

• Add text titles and subtitles to video

• Overlay additional video on top of existing video

• Incorporate still images into video

• Some offer integrated analytics

• Some offer access to stock photo and videos

Pricing Information

There is a very large range of pricing for video editing software. It will help to determine if the editing you will be doing is considered home and hobby use, professional level, or somewhere in between. Most offer a free trial period to help ensure your needs will be met.

If you are looking to avoid a large investment, you will find many free video editing software packages available for download. Some will have limited basic functionality with the ability to purchase a full package, while others will be completely free.

Most software falls in the mid-level pricing category, which is most commonly priced as a recurring monthly fee with as little as $5 for a single user or up to $80 per month for multiple users and more functionality. Some mid-level software is available for purchase, from $50 all the way up to $500.

Enterprise level or professional solutions can be quite expensive and will target only the most savvy users. These high-end solutions include advanced processing options and can be up to $2000 per month.