Two thumbs up: One for quality, the other for speed
July 15, 2024
Two thumbs up: One for quality, the other for speed
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with INFUSE
Lead gen for very specific set of senior and executive IT decision makers. INFUSE is part of a broader ABM and lead nurture program.
Pros
- Deliver with accuracy (valid lead info)
- Deliver quickly
- Ease of data transfer
- Elevated quality of leads coming into the program
- Acceleration effect on pipeline
- 30:1 modeled ROI
At the top of the list for quality, but somewhere in the middle on cost.
Do you think INFUSE delivers good value for the price?
Yes
Are you happy with INFUSE's feature set?
Yes
Did INFUSE live up to sales and marketing promises?
Yes
Did implementation of INFUSE go as expected?
Yes
Would you buy INFUSE again?
Yes
Using INFUSE
4 - Marketing managers, analysts, strategists
4 - Understanding of ABM, the target accounts (demographics) and audience attributes
- Lead gen
- Pipeline growth
- Higher than usual ROI
- Retargeting via programmatic and social media campaigns
- Refining the audience personas
- Surveys?
- Upsell/cross sell?
Evaluating INFUSE and Competitors
Yes - Replaced another lead originator due to low quality and inflexible lead replacement policy.
- Cloud Solutions
- Scalability
- Ease of Use
Scale for sure. The INFUSE audience size and geographic reach was a primary consideration
I’d probably push a little more for a cost that’s closer to the other lead gen partners
Using INFUSE
| Pros | Cons |
|---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar | None |
Comments
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