INFUSE

Formerly INFUSEmedia

INFUSE is well suited for all companies looking to build upon their pipeline funnel consistently throughout the year.

Infuse has always provided the best service and delivery. Always provided great value adds for our client campaigns. The reason for 8 is because we have seen different feedback from different client. We mainly leverage Infuse for the lead generation offering. While the quality of lead delivery has worked for one client, it has not worked for other. Would be keen to discuss how to make the positive impact consistent.

Tia, Nolan, and Hanzen have always gone above and beyond their tasks while working with us. I'm always impressed by their swift follow-ups, supportive demeanor, and approachable attitude. Truly enjoy working with the team!

They are terrific at scoping a project and providing qualified leads. We had a project where we were targeting a very specific persona in healthcare. They deliver top notch, quality leads. One area where we have struggled with them is when we use them to assist with event registration. They get a lot of sign ups but often none of them show up for the event.

I've recommended INFUSEmedia to colleagues in the past, primarily in situations where teams are looking to generate lead volume and either struggling to achieve that volume or looking to diversify the partners and channels that they run with. Based on my own experience, I have typically recommended INFUSEmedia for B2B teams as the contexts that I have worked with INFUSEmedia have been for that sector of clients. I would be less likely to recommend for B2C clients as my understanding is not that INFUSEmedia would be a good fit for that type of strategy.

INFUSEmedia work well across TAL (Target Account List) and based on some some more specific briefs on clients they do have a good reach and therefor vols come back strongly. In some cases CPLs tend to be on the top end, so when budgets are limited & lead vols is a high focus they may not be too well suited.

They understand the ICP and product/offerings really well. They also provided content pieces like landing pages and emails really well. Multi-channel approach with multi touchpoint based process to verify leads before delivery was interesting. But still for fraction of leads, we had trouble contacting with provided contact data. They might improve on their data verification process.

Working in an agency setting, I already speak highly of working with InfuseMedia as a Content Syndication partner for B2B clients. It has been a proven tactic across B2B accounts I've managed. Depending on the client's business model or offering, it is a great way to produce leads at a guaranteed cost and leverage content the client team creates differently.

INFUSEmedia is well suited for top of funnel content syndication campaigns

We leveraged INFUSEmedia to support our telco demand generation initiatives. The program had a strong start but fell off (telcos are notoriously hard to market to). We can completely pivot our program to a different area of focus to drive leads. Overall, their lead generation platform served us well.

Good turnaround, always happy to help, they always deliver great results.

I think Infusemedia is a great way to diversify your lead base and tap into your target audience without the heavy lifting from your internal team. the only suggestion or recommendation I would have is segmenting the lead audience to higher intent and lower intent based on their interests and clicks through the nurture stream.

My only experience is with email content syndication and they are very well suited to execute this. Specifically, I identified enterprise and title parameters that I was interested in targeting with our branded content and INFUSEmedia was able to confirm that they had an ample number of people in their database to target for our campaign. I don't have experience beyond this specific area, but based on my positive experience working with INFUSEmedia, I would be open to exploring a broader partnership with them in the future.

The team is very efficient and always attentive to your client's needs. I like the fact that they don't go to other publishers to syndicate your content and get some extra leads. They generate all the leads themselves and they are very transparent about the whole process which puts them a step ahead of other publishers. Their Intent Data offering is very strong as they work with some great third-party providers to utilize this data and they are able to offer a custom-built campaign for what you and your client need. Lastly, the team is very responsive.

I have only used infuse for lead generation, and they have delivered consistently and within budget/time. I cant attest for any other services at present but would be a consideration if it came up in future projects.

It is certainly a good tool to use when you need to access specific target market that you do not have connections yet. For instance, the C-level people and other decision-makers in B2B market. Their database is really impressive and their USP.

I am not sure if simple goods in B2C necesarry need to use Infuse Media, if they have themselves some marketing know-how.

I think INFUSEmedia is well suited if you're looking to launch a top of the funnel lead gen campaign with a quick turn around with a set budget. (ex: promote new piece of content to a specific audience). However, I think INFUSEmedia is less appropriate if you're looking to generate MQL with a short term conversion objective.

Well suited when you wish to:
Increase brand awareness
Build an always-on digital engine to support your existing digital activity
Undertake digital activity to complement existing account-based marketing
Source new contacts within specific industries, personas and geographical locations
Increase your prospect nurturing reach
Identify new qualified prospects when you have limited internal resources to do so

Infuse Media helps us target our KPI companies by promoting content to their database. The leads we receive are relevant and of high quality. Their services enable us to reach prospects and detect projects more easily.

Great if you want to work with a dedicated customer support and operations team that will deliver the best results for lead generation campaigns.

As we are running syndication campaigns and are charged per lead, we do not have data on campaign conversion. This data can help us understand what's working and what's not, allowing us to optimize future campaigns for better results.

Lead generation programs at a competitive CPL with the intent being overlaid - if the client also wants to outsource nurture to them, they have a very appealing offering. Have a good understanding of ABM strategies - Good strategic advice and good expertise within the team.

ABM and always on campaigns require more time to cultivate engaged accounts. Our client require leads/ enquiries from the get-go and having content syndication set up means we are able to reach the clients ToF lead targets while we get capacity to develop more engaged accounts and MoF leads. INFUSEmedia requires no hand holding and is able to create landing pages and emails for the single or double touch options effortlessly and seamlessly, making our job just that much easier.

It has been a great working experience with INFUSEmedia. The team provides great support and help tremendously in meeting our needs, even when some requests are sometimes demanding.

INFUSEmedia are great if you want a trusty, reliable and efficient lead generation partner. They never over promise on volumes, and as a result are always able to deliver what is needed from the campaign.